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2970 Results for ‘ content creators’

Business of TV

The Rundown: Despite the competition, why is everyone talking about YouTube?

July 29, 2024
Member Exclusive

Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned

March 18, 2024
The Business of AI

How consumers are using AI to shop in 2025 — by the numbers

November 26, 2025
Marketing on Platforms

While Meta, X step back from publishers, TikTok sees them as an opportunity

June 13, 2024
Member Exclusive

Media Buying Briefing: The 5 industry themes we’ll discuss at this week’s Media Buying Summit

October 13, 2025
Brands in Culture

The real winners of March Madness? Brands that move fast on NIL deals

March 19, 2026
Member Exclusive

Media Buying Briefing: Publicis Media Exchange’s Joel Lunenfeld on CES and the growing role of tech in investment

January 6, 2025
The Sports Marketing Playbook

Amid sports marketing’s gold rush, some brands are targeting niche fan communities

May 30, 2025
The Business of AI

Mondelēz takes AI in-house to try and curb marketing costs

October 23, 2024
Marketing on Platforms

How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars

May 24, 2024
The Programmatic Marketer

The IAB Tech Lab CEO on how ‘nothing will be the same’ in digital advertising

June 11, 2024
Work Life

What we know about how workers are using ChatGPT so far

January 13, 2023
Member Exclusive

Future of TV Briefing: Measurement currency combatants take center stage at IAB’s Annual Leadership Meeting

January 31, 2024

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