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3003 Results for ‘ analytics’

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The state of ad creative: The evolution of production and optimization in the age of AI and automation

August 29, 2024
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In the wake of the Universal Analytics sunset, marketers are suddenly flush with options

March 14, 2023
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How data connectivity helped Windstar Cruises optimize spend and increase bookings

April 9, 2025
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An advertiser’s guide to integrating branding and performance goals: Tactics and insights for omnichannel campaigns with impact

February 26, 2025
The Business of AI

AI personalization played a bigger role in this year’s Black Friday and Cyber Monday

December 9, 2024
Marketing on Platforms

TikTok insists to advertisers that it’s a full-funnel platform, not just an entertainment app

June 3, 2025
Retail Media Rewritten

Ad revenue grows at Target as Roundel stays insulated from broader retailer struggles

June 2, 2025
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The state of ad serving for brands and agencies: Revenue growth, channel strategies and the rise of AI

February 20, 2025
Digiday @ Cannes

Media Buying Briefing: Why influencer agencies are drawing attention at Cannes Lions

June 17, 2024
The Creator Economy

Live shopping companies credit marketers’ rising focus on influencer performance for growth in 2025

August 11, 2025
Agency Culture

Media agency vet Paul Woolmington on the balance of brand/performance with human/tech

May 23, 2025
Member Exclusive

Digiday+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026

January 7, 2026
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Amid 2025’s signal crisis, identity graphs are boosting efficiency

May 20, 2025

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