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2510 Results for ‘ analysts’

Marketing on Platforms

The cost of tariffs visualized: What 5 charts say about the future of ad spend

April 11, 2025
Life Beyond the Cookie

Spurred by retail media and CTV spend, CPG brands are quietly leaving the cookie behind

September 8, 2025
Gaming & Esports

It’s becoming impossible for game publishers to avoid the question of advertising inside premium titles

May 20, 2024
The Business of AI

Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk

December 24, 2025
The Programmatic Marketer

Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns

December 19, 2025
Brands in Culture

Who funds the Olympics? In Paris, sponsors are taking a bigger role than ever before

August 5, 2024
The Creator Economy

In Graphic Detail: How podcasts are earning their spot in the premium ad tier

June 4, 2025
Member Exclusive

Ad Tech Briefing: MNTN is ad tech’s canary in the coal mine for future public listings

June 3, 2025
Marketing on Platforms

The Trade Desk holds its own against Amazon’s growing, but still distant threat

August 13, 2025
Marketing on Platforms

TikTok dangles cash, credits and fully-funded deals to supercharge U.S. Shop spending

November 17, 2025
Evolving Agencies

As industry layoffs become the ‘new normal’, so does fear of AI’s impact on adland’s job market

November 13, 2025
The Business of AI

Earnings from social and search players signal that AI will be a long-play investment

April 26, 2024
Evolving Agencies

BarkleyOKRP launches new standalone media agency MissionOne Media to ‘scale with soul’

March 13, 2025

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