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8662 Results for ‘ Marketing Strategy’

Marketing on Platforms

OpenAI turns on cost-per-click ads inside ChatGPT

April 21, 2026
Member Exclusive

Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026

April 29, 2026
Evolving Agencies

WPP’s not only losing Mark Read, it’s about to lose another client to Publicis: Mars

June 10, 2025
Member Exclusive

Media Briefing: Affiliate isn’t dead, say publishers – but it must evolve in the AI era

June 5, 2025
Member Exclusive

Ad Tech Briefing: Criteo named first ad tech partner to OpenAI’s ChatGPT ad pilot

March 3, 2026
Business of TV

Bloomberg’s new video hub aims to keep audiences – and subscribers – on its own turf

February 4, 2026
Zero-click Future

The case for and against publishers buying paid traffic

June 3, 2026
Brands in Culture

Ipsy joins the WNBA craze as the official beauty partner of the Las Vegas Aces

April 9, 2026
The Creator Economy

Some micro influencers find promising security in brand ownership over sponsorships

May 5, 2026
Member Exclusive

Ad Tech Briefing: Google’s AI updates are portent of antitrust cases to come

May 27, 2025
Life Beyond the Cookie

The winners and losers of Google’s third-party cookie reversal

April 28, 2025
Announcement

Equativ, Contentful and Yahoo are among this year’s Digiday Technology Awards finalists

July 29, 2025
The 2025 Notebook

The four trends to watch in the 2025 creator economy

January 9, 2025

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