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8660
Results for ‘ Marketing Strategy’
AI Revenue Generation
Where agencies add value in Amazon’s AI agent-led ad system
November 12, 2025
Super Bowl
Social media fragmentation exposes cracks forming in Super Bowl second screen plans
February 5, 2025
Marketing
Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs
July 4, 2025
The Business of AI
S4 Capital trades billable hours for outputs as AI redraws agency economics
May 9, 2025
Member Exclusive
Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations
May 27, 2026
AI Revenue Generation
Criteo CEO Michael Komasinski on agentic commerce, experiments with LLMs, and M&A rumors
December 3, 2025
Member Exclusive
Media Briefing: Associated Press deal cements Microsoft’s quiet rise in AI licensing
November 6, 2025
Marketing on Platforms
Here’s what marketers want from Meta’s Superintelligence Labs
August 19, 2025
Marketing
Walmart goes global with its Amazon-like flywheel
June 10, 2026
AI Revenue Generation
Walmart says AI users build 35% bigger baskets than others
February 23, 2026
Brands in Culture
Starbucks hires first-of-its-kind marketing role heading up fashion and beauty collabs
December 22, 2025
The Business of AI
Why generative AI doesn’t fit into a standard in-housing playbook – yet
August 20, 2025
Publishing in the Platform Era
Facebook’s new views metric has little impact on social strategy, publishers say
November 26, 2024
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