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    8660 Results for ‘ Marketing Strategy’
  • AI Revenue Generation

    Where agencies add value in Amazon’s AI agent-led ad system

    November 12, 2025
  • Super Bowl

    Social media fragmentation exposes cracks forming in Super Bowl second screen plans

    February 5, 2025
  • Marketing

    Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs

    July 4, 2025
  • The Business of AI

    S4 Capital trades billable hours for outputs as AI redraws agency economics

    May 9, 2025
  • Member Exclusive

    Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations

    May 27, 2026
  • AI Revenue Generation

    Criteo CEO Michael Komasinski on agentic commerce, experiments with LLMs, and M&A rumors

    December 3, 2025
  • Member Exclusive

    Media Briefing: Associated Press deal cements Microsoft’s quiet rise in AI licensing

    November 6, 2025
  • Marketing on Platforms

    Here’s what marketers want from Meta’s Superintelligence Labs

    August 19, 2025
  • Marketing

    Walmart goes global with its Amazon-like flywheel

    June 10, 2026
  • AI Revenue Generation

    Walmart says AI users build 35% bigger baskets than others

    February 23, 2026
  • Brands in Culture

    Starbucks hires first-of-its-kind marketing role heading up fashion and beauty collabs

    December 22, 2025
  • The Business of AI

    Why generative AI doesn’t fit into a standard in-housing playbook – yet

    August 20, 2025
  • Publishing in the Platform Era

    Facebook’s new views metric has little impact on social strategy, publishers say

    November 26, 2024
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