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73 Results for ‘ DataXu’

The Programmatic Marketer

After cutting back site list in March, JPMorgan Chase has doubled the number of sites it advertises on in the past six months

October 9, 2017
The Programmatic Publisher

Ads.txt, created to help publishers fight fraud, isn’t being adopted by publishers

September 6, 2017
The Programmatic Publisher

‘Our president is often not brand-safe’: Why publishers struggle to monetize the Trump bump

October 18, 2017
The Programmatic Publisher

5 things we learned about ads.txt in 2017

December 28, 2017
The Programmatic Marketer

How big sporting events become magnets for ad fraud

August 28, 2017
The Programmatic Marketer

‘I just wanted to organize this mess’: An oral history of the Lumascape

September 12, 2017
The Programmatic Marketer

The great winnowing: Ad buyers are dropping DSPs to reduce fees and duplication

June 19, 2017
The Programmatic Marketer

Why media buyers are often absent from discussions that set programmatic standards

June 20, 2017
WTF Series

WTF is RTB 3.0?

June 9, 2017
The Programmatic Marketer

Why brand pressure campaigns alone won’t derail Breitbart

March 2, 2017
The Programmatic Marketer

Hitting the plateau: Inside the cratering of an ad tech firm

April 11, 2017
The Programmatic Marketer

Blast from the past: Pop-unders are back in vogue for ads

February 23, 2017
The Programmatic Marketer

From the Unintended Consequences Dept: Viewability mandates cause more ad clutter

March 23, 2017

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