Marketing Briefing: ‘Marketers are wary’ of Elon Musk’s Twitter takeover

While it’s unclear what Twitter will look like under Musk – the deal was just struck yesterday; ink likely hasn’t even dried yet – some marketers and agency executives expect concerns about brand safety to bubble up given Musk’s comments about free speech. 

Media Buying Briefing: How holding company media agencies employ clean rooms to secure higher ‘fidelity’

Clean rooms are an increasingly important step in the buy-sell process, helping to ensure compliance with privacy rules as they ostensibly bring more transparency to data.

Digiday+ Research: What top ad-supported TV platforms offer advertisers

Escalating viewership for ad-supported streaming services means not only will more eyes be on screens, but revenue is expected to increase as well. U.S. revenue for ad-supported streaming platforms will triple between 2020 and 2026 to $31 billion. To gain an edge in the streaming wars and stand out to advertisers, ad-supported platforms are offering brands options to curry favor among consumers, increase purchase intent and reach large audiences and niche segments. In this report, Digiday presents an industry-level look at special ad offerings and a user-centric analysis of ad experiences provided by the top ad-supported streaming platforms.

Media Briefing: A Q&A with The Atlantic’s Nicholas Thompson

In this week's Media Briefing, media editor Kayleigh Barber interviews The Atlantic's Nicholas Thompson about the state of the publisher's subscription business.

Future of TV Briefing: Overheard from the Digiday Future of TV Week Town Hall

This week's Future of TV Briefing recaps what brand and agency executives had to say about the state of connected TV advertising during a virtual Town Hall session as part of Digiday's Future of TV Week this week.

Marketing Briefing: Why staff turnover has become a more important metric for agencies pitching clients as the pursuit of new business evolves

Independent search consultancy R3 found that new business pitches are down 24% year-over-year as of this past February and that the pitches that are running are for 47% less money year over year.

Media Buying Briefing: Lessons learned from Worldwide Partners’ Agency 2030 Summit

Among the lessons absorbed at the summit: embrace Web3.0 innovations because they can become tomorrow's new business models; and value your agency's human talent because they're the difference between one agency and another.

Case Study: How Turner Sports is enticing audiences with a crypto strategy

Community, rewards and gaming are three methods Yang Adija is testing to get audiences engaged with the blockchain.