Digiday+ Research deep dive: Publishers don’t make money on TikTok, but that’s not stopping them rushing on to the platform this year

A Digiday survey found that publishers' relationship with TikTok is complex. Far more are using TikTok this year than last, but those using the platform said there is a big discrepancy between its commercial value and its value for brand building.

Media Buying Briefing: How the recession is affecting independent agencies

Some in the marketing and media landscape are already feeling the pinch of a recession, both at holding companies and indie shops serving up media, digital, experiential, performance and creative work.

Digiday+ Research: Beyond the hype, how publishers are actually using AR and VR

With the U.S. augmented, virtual and mixed reality market worth $28 billion in 2021 and projected to reach more than $250 billion by 2028, publishers have a strong incentive to invest more in these technologies.

Media Briefing: A snapshot of the digital media economy at the start of earnings season

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux.

Future of TV Briefing: How search stands to play a bigger part in digital video strategies

This week’s Future of TV Briefing looks at how platforms like TikTok and Pinterest are providing opportunities for search-oriented video approaches.

Digiday+ Research deep dive: Instagram makes some meaningful gains with publishers

Digiday+ Research asked publishers how they're using Instagram, and the results -- covered in this deep dive -- revealed some meaningful gains for the platform.

Marketing Briefing: Flexibility, contingency plans are ‘biggest ask from clients’ amid economic uncertainty

The recognition of a need for contingency planning and more flexibility in the current economic environment is commonplace, according to marketers and agency execs, who say that they, for the most part, haven't seen a pull back in spending.

Media Buying Briefing: Meet the People hopes investment in blockchain-based zero-party data pays off

Mini-holding company Meet the People invested in a Swiss loyalty rewards gatherer using blockchain tech to access vital consumer purchase habits data.