Future of TV Briefing: Why measurement costs could slow TV ad industry’s currency changeover

This week’s Future of TV Briefing looks at how measurement costs could complicate TV networks' and advertisers' efforts to shift to a multiple currency era.

Marketing Briefing: Why marketers, pivoting to brand awareness, are rethinking their advertising on Facebook and Instagram

While those same marketers are still diversifying their social media ad spending, they’re also rethinking what their ad dollars on Facebook and Instagram can do.

Digiday+ Research: Cookie concern is real — 71% of agency, brand execs worried and don’t know what’s next

Digiday surveyed agency and brand pros about third-party cookie concern and what they're doing about it. The results revealed widespread uncertainty.

Media Buying Briefing: Sustainability once again takes center stage across digital media

Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor.

Media Briefing: A Q&A with The Cut’s Lindsay Peoples

In this week's Media Briefing, media editor Kayleigh Barber interviewed The Cut editor-in-chief Lindsay Peoples about the abortion guide that Vox Media-owned New York Magazine and The Cut published last month.

Digiday+ Research: Two-thirds of brands, agencies are ready to buy ads on Netflix

Ads are coming to Netflix and brands and agencies are ready: Two-thirds said they would buy ads on Netflix, according to Digiday research.

Future of TV Briefing: How a softer-than-expected scatter TV ad market is tilting the power balance in this year’s upfront negotiations

This week’s Future of TV Briefing looks at how last year's upfront negotiations and the past year's scatter market have created the conditions for the power balance in this year's upfront negotiations to be more even than in the past two years.

Marketing Briefing: As Juneteenth nears, some brands’ lack of diversity shows in their performative marketing

As brands look to participate in moments made for marginalized communities, experts warn them to tread lightly.