Marketing Briefing: The outlook for Q2 is mixed, but marketers’ hopes grow for a better 2nd half

While marketers are cautiously optimistic for a better second quarter than they anticipated a month ago, the focus continues to be on flexibility, as marketers are hoping for the best but making sure their plans won't set them up for the worst.

Digiday+ Research: When it comes to emerging tech, agencies and publishers only have eyes for AI

When it comes to emerging technologies, both agencies and publishers are overwhelmingly bracing for the impact of AI.

Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?

The ways in which attention metrics are being put to use by media shops is heading in different directions, depending on the holding company. It boils down to whether they're using it as a KPI or a currency. 

Digiday+ Research deep dive: Agencies and brands lose confidence in Facebook, even though they still spend there

Agencies and brands continue to put marketing spend toward Facebook, but the buy side's confidence in the platform is trending downward — more so for brands than agencies.

Media Briefing: How CRO Gillian White is leading Capital B into expansion mode

Capital B just passed its first anniversary and despite the down economy, is still targeting growth in 2023.

Future of TV Briefing: Flexibility set to be an upfront focal point yet again

This week’s Future of TV Briefing looks at how ad buyers plan to parlay programmatic into pushing for more streaming ad flexibility in this year's upfront market.

Marketing Briefing: Why marketers and brands like P&G are beefing up first-party data capabilities now

Last week, during the ANA Media conference, Procter & Gamble Chief Brand Officer Marc Pritchard detailed how the Pampers brand's in-house agency is incentivizing soon-to-be parents to opt into its Pampers Club for information and rewards for their diaper purchases.

Digiday+ Research: Agencies up their Amazon spend, but still don’t spend a lot on retail

There have been signs that agencies see potential in marketing on Amazon. And while they are increasing their marketing spend on Amazon on behalf of their clients, they're doing so only slightly.