Future of TV Briefing: The next phase of the TV upfront market

This week’s Future of TV Briefing looks at the stage of the upfront cycle where advertisers submit their orders, which may not match up with the initially agreed-upon commitments.

Marketing Briefing: As brands reassess in-housing needs, the war for talent with agencies nearing détente

Some say the pendulum is swinging back from brands looking to build out their in-house teams to working with agencies more now. There are a few reasons.

Media Buying Briefing: Early movers buy upfront at single-digit rate increases as sellers accommodate on ‘options’

The major media buying organizations are pretty much done with registering upfront budgets with the big TV sellers, and the early movers are said to have secured lower pricing increases.

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Here is a comprehensive overview of what makes each of the ID providers unique and what types of clients they are best suited.

Media Briefing: Publishers like Gannett are using micro-surveys to amass audience data

In this week's Digiday+ Media Briefing, media editor Kayleigh Barber looks at how publishers like Gannett and The Atlantic are surveying their readers in an effort to accumulate more first-party data that can boost their advertising businesses.

Future of TV Briefing: Why measurement costs could slow TV ad industry’s currency changeover

This week’s Future of TV Briefing looks at how measurement costs could complicate TV networks' and advertisers' efforts to shift to a multiple currency era.

Marketing Briefing: Why marketers, pivoting to brand awareness, are rethinking their advertising on Facebook and Instagram

While those same marketers are still diversifying their social media ad spending, they’re also rethinking what their ad dollars on Facebook and Instagram can do.

Digiday+ Research: Cookie concern is real — 71% of agency, brand execs worried and don’t know what’s next

Digiday surveyed agency and brand pros about third-party cookie concern and what they're doing about it. The results revealed widespread uncertainty.