Digiday+ Research: Agencies’ confidence in marketing channels isn’t shaking out well for Meta

Digiday+ Research asked agency professionals about how their confidence across various marketing channels is shaking out compared with the beginning of the year and found that confidence is growing in many cases – but not all.

Media Buying Briefing: Digital-only video players will struggle to get price increases in Q4

Buyers say that clients are still relying on outdated models that guide them toward spending more ad dollars in linear TV (broadcast and cable networks), which has the least amount of inventory available.

Media Briefing: Media company matchmakers, September 2022 edition

It's time for another round of media company matchmakers as we predict where the M&A story goes next.

Future of TV Briefing: The 2022 glossary

This week’s Future of TV Briefing aims to define some of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.

Digiday+ Research deep dive: Publishers look to capitalize as people head back to events

Digiday+ Research surveyed publisher professionals to take stock of publishers' events businesses, especially as attitudes about attending events -- and the potential revenues associated with them -- shift dramatically.

Marketing Briefing: With ‘belt-tightening across the board’ marketers eye TikTok influencers as they seek performance, efficiency

That focus on performance has led some marketers to lean more heavily on influencer marketing, particularly on TikTok as it is often cheaper than the more established Instagram influencer marketing landscape. 

Media Buying Briefing: Omnicom Media Group’s Florian Adamski on why he’s not worried about a potential recession

OMG's global CEO says he expects the rest of 2022 to soften while 2023 will experience a quick, V-shaped recovery.

Digiday+ Research: Publishers look to diversify revenue streams ahead of possible recession

Digiday+ Research surveyed publishers to find out where their revenue is coming from, how their revenue streams compare with six months ago and where they'll be focusing over the next six months -- in light of a possible recession.