Future of TV Briefing: TV advertising’s measurement landscape remains in a state of upheaval

This week’s Future of TV Briefing checks in on where the TV advertising industry's measurement shift stands heading into the new season.

Digiday+ Research: Publishers keep a firm footing in remote, hybrid work

Digiday+ Research surveys conducted over the last year and a half revealed that publishers are heading back to the office – but not in a full-time capacity.

Marketing Briefing: Ahead of economic downturn, marketers look to OOH as advertising safe bet

As impending economic downturn brings many uncertainties, industry experts say media buyers can count on OOH as a media channel.

Media Buying Briefing: How a VC vet hunts for tech startups with Martin Sorrell’s backing

A rarity in the male-dominated VC world, Partalo believes that now that the media world has been optimized to the hilt, the content world is next up, given the ease of access to technology like AI. 

Media Briefing: How the digital media industry spent the summer

Another summer has come and gone, but the digital media industry looks a little bit different than it did last spring.

Future of TV Briefing: How the TV, streaming and digital video industry spent its summer

This week’s Future of TV Briefing recaps what transpired over the summer for the TV, streaming and digital video industry.

Digiday+ Research: Most publishers agree a recession is coming, but a third haven’t done anything to prepare

Publisher worry concerning an impending recession and the actions being taken to prepare aren't proportional to those expectations.

Marketing Briefing: Despite more pressure on Q4 this year and the start of ’23, marketers are taking it ‘one month at a time’

Despite that added pressure to Q4, some marketers still don’t have a clear picture on their plans for the quarter as planning windows have shortened for some.