Digiday+ Research: Significant gap between agency confidence in TV advertising — and what they actually spend on it

A Digiday survey found that agencies' confidence in TV's success as a marketing channel has actually grown over the last six months -- even if their ad spend doesn't show it.

Future of TV Briefing: A Q&A with Major League Baseball’s CRO about the league taking bigger swings in streaming

This week's Future of TV Briefing features a conversation with MLB's revenue chief about the league's streaming deals with Apple TV+ and Peacock and its streaming plans for future seasons.

Digiday+ Research: How publishers are using AI to enhance reporting, personalize content and provide customer service

In this third installment of a research series on emerging technologies, Digiday+ Research looks at how publishers are — and aren't — using NLP and data-driven personalization.

Marketing Briefing: DTC brands join in on early holiday sales, say concentrated Black Friday sales make ‘less sense’

Rather than concentrating on a single weekend -- especially one with a fraught history for many ad buyers on which Facebook's ads manager would often have issues around Black Friday and Cyber Monday -- DTC brands are joining the ranks of major retailers to tout holiday sales earlier this season. 

Media Buying Briefing: Tackling transformation in all forms at this week’s Digiday Media Buying Summit

Looking ahead to this week's Digiday Media Buying Summit, a forum for media agencies of all stripes and sizes to share their pain points and success stories around a fast-changing industry.

Digiday+ Research: Amazon holds untapped marketing potential for brands, agencies

Digiday's survey revealed a huge difference between how brands and agencies are spending on Amazon and other retail marketing sites compared with how confident they are that those channels drive marketing success.

Future of TV Briefing: The present and future of TV and streaming’s identity layer

This week’s Future of TV Briefing looks at how the TV and streaming ad market's identity layer has developed in 2022.

Digiday+ Research: Facebook, Instagram, YouTube valued by brands and agencies, but ad spend lags — especially on TikTok

Brands and agencies are in alignment in terms of how confident they are that social media drives marketing success, but a significant gap exits between how they allocate marketing budgets on those platforms.