Marketing Briefing: Flexibility, contingency plans are ‘biggest ask from clients’ amid economic uncertainty

The recognition of a need for contingency planning and more flexibility in the current economic environment is commonplace, according to marketers and agency execs, who say that they, for the most part, haven't seen a pull back in spending.

Media Buying Briefing: Meet the People hopes investment in blockchain-based zero-party data pays off

Mini-holding company Meet the People invested in a Swiss loyalty rewards gatherer using blockchain tech to access vital consumer purchase habits data.

Media Briefing: Publishers use registration walls as subscription bridges

In this week’s Media Briefing, media editor Kayleigh Barber reports on how publishers are using registration walls to convert readers into subscribers.

Future of TV Briefing: Snapchat’s standing in the short-form vertical video market for creators and publishers

This week’s Future of TV Briefing checks on where Snapchat stands in the broader platform video mix for creators and publishers.

Digiday+ Research: Have social platforms’ brand-appropriateness peaked for agencies?

Social media is still an important part of marketing, but a recent survey of agency pros found that Facebook, Instagram, Twitter and YouTube have likely peaked when it comes to brand-appropriateness.

Marketing Briefing: As the CMO role continues to change, some organizations turn to a ‘fractional CMO’

While the position isn’t new – one fractional CMO said he had been working with brands in that capacity for nearly eight years – it’s getting a bit more attention recently, according to those who’ve worked as fractional CMOs and say they’ve gotten more requests recently as well as industry analysts. 

Digiday+ Research deep dive: Publishers continue to rely heavily on Facebook

This Digiday+ Research deep dive looks at how publishers are using Facebook, from their content strategies to how valuable the platform is for their titles.

Media Buying Briefing: How will programmatic investment ride out the recession?

Will the recession the media industry is sliding into boost programmatic buying of media, or hinder it? Depends on who you talk to.