Future of TV Briefing: The outlook for outcome-based measurement — and outcome-based buying

This week’s Future of TV Briefing looks at how TV network and streaming service owners like AMC Networks are placing bigger bets on outcome-based measurement heading into this year’s upfront and the potential for outcome-based buying.

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

The first installment of Digiday+ Research's 2025 CMO Strategies series looks at how multi-category RMNs like Amazon and Walmart compare to category-specific RMNs like Gopuff and Ulta, as well as how brands are investing in retail media marketing.

Marketing Briefing: ‘Expecting chaos’: With tariff uncertainty a new constant, marketers use Covid replanning muscle

With the constant shifting sands of the tariffs, marketers are having to get used to doing business in limbo.

Media Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?

Economic uncertainty could make for a possibly messy collision of circumstances in upfront negotiations.

Digiday+ Research’s 2025 ad snapshot: Are publishers becoming less dependent on ad revenue?

Publishers are working to diversify their revenue, and fewer say the vast majority of their revenue is coming from advertising this year.

Ad Tech Briefing: How much could Yahoo’s DSP sell for — and to whom?

Why companies would and wouldn’t want to buy a rising star in ad tech.  

Media Briefing: The pros and cons of different AI revenue models for publishers

Here's a list of some different AI revenue models that publishers are signing, and the pros and cons of each.

Future of TV Briefing: Trump’s tariffs are making flexibility an upfront focal point yet again

This week’s Future of TV Briefing looks at how the mounting economic uncertainty has started to color considerations heading into this year’s TV and streaming upfront negotiations.