Media Buying Briefing: Three fiscal quarters hold the keys to success for the holding companies’ fortunes in 2024

It appears the haves of the agency holding company world will continue to have, and the have-nots will do their best to stiff-upper-lip it, with hopes to change their trajectories for the better in 2025.

Digiday+ Research: How programmatic shook out for publishers in 2024

Programmatic ads have remained a significant source of revenue for publishers throughout 2024, but it's possible that in 2025 they could pull back from their focus on programmatic.

Future of TV Briefing: The case for and against The Trade Desk’s CTV platform

This week’s Future of TV Briefing looks at The Trade Desk’s plan to roll out a connected TV platform next year.

Digiday+ Research: For startup CPG brands, in-person brand activations bring much-needed exposure

Digiday+ Research looks at how digital startups electrolyte drink mix brand Liquid I.V., energy drink brand Lucky Energy and olive oil brand Graza are building up brand love with IRL event activations to better position themselves for retail expansion.

Marketing Briefing: How co-branding became ‘a key piece’ of how marketers plan their year

Marketers seem keener than ever to partner up and collaborate with another brand as a way to generate attention for both brands.

Media Buying Briefing: Some creator shops are ripe for agency M&A as market consolidates

Most agencies have either acquired influencer agencies and platforms or grown those technology or talent-related offerings in-house at this point. Who's left that could make a move?

Media Briefing: Publishers’ Q4 programmatic ad businesses are in limbo

This week’s Media Briefing looks at how publishers in the U.S. and Europe have seen programmatic ad sales on the open market slow in the fourth quarter while they've picked up in the private marketplace.

Future of TV Briefing: A Q&A with Coca-Cola’s generative AI head about that holiday ad

This week’s Future of TV Briefing features an interview with Coca-Cola’s Pratik Thakar about the brand’s AI-generated holiday ad that has been getting a lot of attention, for better and worse.