Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

Publishers were ready for the move away from third-party data: the role of first-party data in generating ad revenue was set to grow significantly, and the percentage of ad impressions served by first-party data was set to increase.

Ad Tech Briefing: Has Google sacrificed Privacy Sandbox on the altar of antitrust concerns?

Taking the L of a U-turn on third-party cookies could be worth it to save the Golden Goose of Chrome.

Digiday+ Research Data Sheet: The state of subscription pricing

This infographic details how publishers are approaching subscription pricing and how subscriptions drive other revenue streams for publishers.

Media Briefing: Publishers are frustrated — and quietly grateful — after Google’s cookie U-turn

After years of preparing for the deprecation of third-party cookies, Google’s u-turn this week has landed like a slap. And yet, most publishers concede the effort wasn’t a waste.

Pitch deck: Amazon instructs advertisers to spend amid Trump’s tariff turmoil

Amazon tells advertisers to go all in on its platform during economic uncertainty.

Future of TV Briefing: CTV advertisers fail to reach 80% of households

This week’s Future of TV Briefing looks at a report from Innovid that seems to show CTV advertisers’ reach and frequency calibrations are out of whack.

Marketing Briefing: How the current chaos affects influencer marketing

Marketers are looking for areas to cut their ad budgets and push for flexibility, but influencer marketing has been spared.

Digiday+ Research: Branded content rebounds as a top source of publisher revenue

Branded content is moving up the ranks among publishers' revenue sources. This year, it's their No. 2 revenue source, after publishers started putting a bigger focus on growing that part of their business in 2024.