Marketing Briefing: Here are 5 trends you might have missed from Advertising Week

With Advertising Week New York in the rearview mirror, here are trends you might have missed.

Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes

No agency can escape measurement challenges these days — but many are looking to tighten up their data standards practices as generative artificial intelligence and privacy exert greater influence on their data doings.

Digiday+ Research: Are brands and retailers giving up on Twitter – sorry – X?

The social platform formerly known as Twitter is in flux. And brands and retailers might be shifting away from including X in their marketing strategies.

Research Briefing: Agencies see a future for AI as Advertising Week wraps up

In this edition of the weekly Digiday+ Research Briefing, we examine how agencies, fresh off of Advertising Week, see a future shaped by AI, how publishers’ use of X is falling off and how education is becoming key to retail media’s growth, as seen in recent data from Digiday+ Research.

Media Briefing: How publishers approached the Amazon sales event amid a breaking news cycle

Publishers were pleased with the revenue earned from yet another Amazon shopping event.

Future of TV Briefing: How ad buyers are appraising the FAST ad market

This week’s Future of TV Briefing looks at the increasingly crowded free, ad-supported streaming TV market.

Marketing Briefing: Why Peet’s Coffee’s major brand push is brewing up brand storytelling over product pitching

To better compete with its rivals, Peet's Coffee is firing on all marketing cylinders.

Media Buying Briefing: As UM and Walmart demonstrate, education is a key element to retail media growth

In a bid to educate about the latest innovations in the space, UM opened a retail space in its headquarters to let IPG employees and clients play with the latest commerce and retail media tech. And Walmart started an academy to teach the latest in retail media.