Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling

Independent agencies are finding a niche in developing their measurement capabilities leveraging marketing mix modeling – and it is helping them differentiate from the holding companies and smaller agencies in this area.

Research Briefing: Most publishers expect their revenue to increase in the next 12 months

In this edition of the weekly Research Briefing, we share focal points from Digiday's released reports on how publishers are optimistic about revenue and hiring in the second half of the year, and how publishers upped their marketing spend in the last 12 months.

Media Briefing: Here’s what publishers want to see on Threads

This week’s Media Briefing looks at what features publishers want from Threads, as they test Meta’s new social platform as an engagement and traffic referral source.

Future of TV Briefing: How top streamers’ ad prices have trended in this year’s upfront negotiations

This week’s Future of TV Briefing looks at how ad-supported streamers including Disney+, Max and Netflix have lowered their base CPMs in this year’s upfront market.

Marketing Briefing: Legal questions swirl as brands use more memes, trending creator sounds

While agency execs recommend clients license any sounds or memes used in content, some brands will go ahead without doing so. Some brands will fly under the radar, according to marketers and agency execs, while others will face legal challenges. 

Digiday+ Research: Half of publishers upped their marketing spend in the last year, but slower spending is ahead

About half of publishers increased marketing spend in the last year, but that increase isn't likely to follow publishers into the next year.

Media Buying Briefing: A comprehensive look at the holding companies’ AI strategies and investments to date

In light of Dentsu's announced generative AI partnership with Microsoft, it's a good time to round up where each of the holding companies are at with their investments, partnerships and overall strategies.

Research Briefing: Small publishers worry less about measurement than larger publishers

In this edition of the weekly Research Briefing, we share focal points from Digiday's recently released report on how much smaller publishers worry about the death of the third-party cookie compared with larger ones, and from the second installment of our CMO Strategies series, which analyzes the retail media landscape and its role in marketers’ playbooks.