Digiday’s 2022 Media Agency Report Analysis: The state and future of the media agency, client spending, staffing and beyond

Digiday staffers revealed the full results of the report and answered viewer questions for Digiday+ members on November 2.

Marketing Briefing: Twitter brand impersonations cause some marketers to seek crisis response plans

Last week, new questions about brand safety surfaced as paid verification allowed users to pay the $8 to be verified with some posing as brands like Eli Lilly and Nintendo, among others, posting statements said brands would likely never post.

Digiday+ Research: Publishers are a lot less pessimistic about subscriptions amid economic downturn

Publishers are clearly pessimistic about how the economy will affect their revenues from ad sales, but there is significantly less pessimism about how subscriptions will fare, Digiday+ Research found.

Media Buying Briefing: IPG steps up its decarbonization efforts as GroupM, Dentsu evolve their programs

Media agencies are currently leading the way in developing forms of measuring carbon, and are now applying them in differing ways. But will the cost be too much in the end?

Digiday+ Research: Publishers know the economy will hurt ad sales, but they won’t increase discounts

Publishers overwhelmingly agree that the current state of the economy will dampen ad sales through the end of this year and even into next year -- but that doesn't mean they'll offer steeper discounts on ad prices.

Media Briefing: Publishers are feeling the economy’s impact on their Q1 sales cycles

Sales teams are torn between pursuing advertisers' remaining 2022 budgets or getting a head start on 2023.

Marketing Briefing: The new normal for Q4: Shortened timelines, quick turnarounds, added pressure

Marketers and agency execs say that prior to the pandemic, timelines may have been closer to eight weeks for deals and now clients are asking for two to three week windows.

Digiday+ Research check-in: Publishers are optimistically pessimistic about a recession

Digiday+ Research checked in with publishers to find out where their attitudes fall when it comes to an impending recession. It turns out publishers think a recession is coming, but they expect it to be a shallow one.