Digiday+ Research: On the eve of the Super Bowl, brands much prefer advertising on CTV over traditional TV

Brands prefer investing in connected TV over traditional TV — if they're spending on TV at all, a Digiday+ Research survey found.

Media Briefing: Market check on which ad categories are spending on publisher campaigns

Travel, auto and CPG are all spending with publishers this quarter, while tech, finance and beauty seem to be keeping their wallets shut.

Future of TV Briefing: What counts as a video view? It depends

This week's Future of TV Briefing looks at how the definition of what counts as a video view is becoming increasingly unclear, not only within the digital video market but across the broader TV, streaming and digital video landscape.

Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl

While Twitter has traditionally been the platform that marketers turn to for real-time marketing efforts during the Super Bowl, the shift in leadership and advertiser exodus over the last year has left its place in this year’s Big Game a question: Will its importance continue?

Digiday+ Research: Agencies’ clients more likely to invest in CTV over traditional TV

More than two-thirds of agencies said clients spend at least a little on TV marketing, Digiday+ Research found. And they're more likely to spend on CTV than traditional TV.

Media Buying Briefing: How will independent agencies fare this year?

Some shops predict a strong return to revenue growth after an embattled 2022, while others hope they can even get back to growing — largely because clients are spending more conservatively.

Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention

There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.

Digiday+ Research: The economy will hit the media and marketing industries this year, but differently

The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.