Digiday+ Member Exclusives
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Future of TV Briefing: How the future of TV has shaken out so far in 2023
This week’s Future of TV Briefing recaps the first half of 2023 for the TV, streaming and digital video industry.
July 5, 2023 -
Research Briefing: Brands’ confidence in Instagram builds, but they seem unsure about TikTok
In this edition of the weekly Research Briefing, we share focal points from Digiday's recently released report about how marketers' social platform budgets stack up.
June 29, 2023 -
Media Briefing: Publishers are optimistic about the conversations — but not inked deals — out of Cannes
After Cannes, publishers' sales teams are in full force trying to lock down deals.
June 29, 2023 -
Future of TV Briefing: What video platforms VidCon’s Gen Z attendees are and aren’t watching in 2023
This week’s Future of TV Briefing surveys the teens, tweens and twentysomethings attending this year’s VidCon on what video platforms they are — and aren’t — watching.
June 28, 2023 -
Marketing Briefing: In uncertain economic times, marketers are getting back to the ‘fundamentals’
The focus on basics is likely a symptom of the current economy, according to agency execs and marketers, who say that when times are tough marketers are not only made to do more with less but rely on what’s proven.
June 27, 2023 -
Media Buying Briefing: As Cannes Lions fades from memory, its problems and potential stay put
Hot air around generative AI dominated most conversations at the Cannes Lions festival -- along with growing frustration over the programmatic landscape
June 26, 2023 -
Digiday+ Research Briefing: Meetings draw attendees to Cannes this year, but cost is a big barrier
In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday's recently released reports about how meetings — not parties — are driving attendance at Cannes this year and how smaller publishers depend the most on digital channels.
June 22, 2023 -
Media Briefing: Parallel path tests are publishers’ best tool for selling advertisers on first-party data offerings
Staring down a third-party cookie apocalypse, publishers are banking on advertisers to adopt their first-party data offerings to keep ad dollars rolling in.
June 22, 2023