Digiday+ Research: The current state of podcast ad spending and strategies

To gain a better understanding of podcast advertising’s future, Digiday+ Research, in partnership with Sounds Profitable, conducted an in-depth analysis of advertisers’ current podcast ad budgets and ad strategies to ascertain whether real-world spending tracks with expert predictions for growth and overall optimism about podcast ad spending.

Research Briefing: Ad buyers aren’t spending a large portion of their budgets on podcast ads

In this edition of the weekly Research Briefing, we share focal points from Digiday's recently released reports on podcast advertising and how brands are preparing for the death of the third-party cookie.

Media Briefing: How publishers are racing to engage new subscribers in hopes of improving retention

Publishers want to keep subscribers locked in as long as possible but early intervention is key.

Future of TV Briefing: The guide to generative AI tools for video making

This week’s Future of TV Briefing highlights the types of generative AI tools that are being applied to video productions.

Marketing Briefing: Why the halcyon days of the rock star CMO may be over as the role evolves in a difficult economy

There’s been a noticeable vibe shift in recent years, particularly over the last year, as marketers are getting back to fundamentals and keeping their heads down to focus on the work amid the more difficult economy.

Media Buying Briefing: Buyers ask for, and get, pricing rollbacks in the upfront

Holding company chief investment officers say they’ve laid down close to three-fourths of their clients’ dollars across linear, streaming and digital video.

Research Briefing: Instagram hopes Threads will overtake Twitter as top messaging app

In this edition of the weekly Research Briefing, we share focal points from Digiday's recently released report about how smaller publishers depend more on revenue from digital channels than their larger counterparts.

Media Briefing: Mid-year media check-in

As publishers cross into the halfway point of 2023, the only thing that’s clear is that the outlook for the back half is hazy.