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Digiday+ Member Exclusives
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Digiday+ Research Professional Subscription Index: Bloomberg, Forbes, Politico focus on member benefits
This report, looking at professional publications, is the third piece to come out of our Digiday Subscription Index, a research framework that analyzes and ranks a set of publications across digital threshold experience, member benefits and pricing and plans dimensions.
September 13, 2023 -
Future of TV Briefing: The Disney-Charter deal signals looming equilibrium between traditional TV and streaming
This week’s Future of TV Briefing looks at what the Disney-Charter pay-TV distribution deal seems to indicate about the increasingly more-complementary-than-contentious relationship between traditional TV and streaming.
September 13, 2023 -
Marketing Briefing: Marketers focus on search, discoverability as social media use evolves
As the way people use social platforms for search continues to evolve, marketers need to make social search a bigger priority.
September 12, 2023 -
Media Buying Briefing: Assembly wins aided by Stagwell’s Brand Performance Group
Assembly has strung together a series of client wins over the last six months, including luggage maker Vera Bradley, Brooks running shoes and financial services firm T Rowe Price.
September 11, 2023 -
CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks
Americans have been adopting ad-supported streaming services at a faster rate than purely subscription-based options. However, ad-supported streaming is the channel marketers use the least among the channels Digiday assessed in our CMO Strategies series.
September 7, 2023 -
Research Briefing: Marketers question Threads’ value, but are publishers cooling on Meta’s Facebook too?
In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday's recently released reports on whether publishers are cooling on Facebook and how marketers are currently investing in ad-supported streaming services.
September 7, 2023 -
Media Briefing: Publishers say Snapchat revenue is down while TikTok, Instagram are on the come-up
Instagram and TikTok are still top tier money makers for publishers, while Facebook and X lag behind.
September 7, 2023 -
Future of TV Briefing: How the TV, streaming and digital video industry spent its summer
This week’s Future of TV Briefing recaps a summer that the TV, streaming and digital video industry may hope to soon forget.