CMO Strategies: How retail media has become a growing marketing channel

Digiday+ Research has analyzed strategies and challenges across leading marketing channels to identify key trends and best practices in our CMO Strategies series. Next up: retail media networks.

Marketing Briefing: Why influencers are worried about crossing the actor’s strike picket line

While influencers are clear on not attending movie premieres, screening, posting about movies or creating content for struck companies, influencers are confused about other connections when it comes to working with various brands.

Media Buying Briefing: Here’s how the holdcos’ commerce/retail media offerings stack up

As IPG rolls out its retail media strategy, Digiday took a look at the other holding companies' approaches in this burgeoning space.

Digiday+ Research: Smaller publishers’ post-cookie worries wane, while large publishers’ measurement worries grow

As the second half of the year sets in, the media industry remains worried about ad targeting and measurement without the third-party cookie, with large publishers taking on more worry than their smaller counterparts.

Research Briefing: Brands are much less concerned this year about the end of the cookie

In this edition of the weekly Research Briefing, we share focal points from Digiday's recently released report on how concerned brands are (or aren’t) about the death of the third-party cookie.

Media Briefing: Commerce publishers boast positive results post-Amazon Prime Day

Amazon Prime Day was a bright spot for commerce publishers this year, thanks in part to a focus on known users.

Future of TV Briefing: How the Hollywood strikes could end up swinging the upfront to streaming

This week’s Future of TV Briefing looks at how this year’s upfront negotiations are shaking out and how the writers’ and actors’ strikes could further reshape the market.

Digiday+ Research: Brands express a lot less worry tied to the end of the third-party cookie

We're getting closer to the actual beginning of the end of the third-party cookie, but marketers aren't as worried about targeting and measuring ads in the post-cookie world as you might think — especially in the case of brands.