Media Buying Briefing: Gen AI creative emerges as new battleground between TV and platforms

Broadcasters and walled gardens are competing to lower the cost of ad creative, as AI enables small business advertisers to make ads cheaply.

Future of Marketing Briefing: Kimmel, Google, TikTok: three fault lines in a broken ad economy

Fragmented, politicized and increasingly treated as a risk rather than a utility, the business of media is being reshaped in real time.  

Media Briefing: Publishers turn to other platforms to offset losses from Google search

Publishers are turning to other platforms like Reddit and Pinterest to offset the losses they’re seeing from Google search referral traffic.

Future of TV Briefing: How Fox is using AI and a unified ad server to power-up Fox One

This week’s Future of TV Briefing looks at how Fox One represents the state of ad-supported streaming products.

Ad Tech Briefing: The 2025 M&A rebound is back with a whimper, not a bang

An interest rate cut and potential breakup of Google may spur hopes, but expectations are likely to be tempered.

Media Buying Briefing: With Aquila testing its wings, media agencies pay close attention to their clients’ work

The cross-media measurement initiative is supported by advertisers who will own the data and insights it will create. Trials are underway. 

Future of Marketing Briefing: In the age of AI, the CMO role gets a corporate makeover

For all the TED-talk theatrics about transformation and innovation, the CMO gig has, for the past 15 years, been one long exercise in reactive survival.

Media Briefing: Overheard at the Digiday Publishing Summit, September 2025 Google search edition

Media execs aired their grievances about Google referral traffic and their souring relationship with platform during the Digiday Publishing Summit.