Ad Tech Briefing: Inside The Trade Desk’s POV on the future of open internet monetization

Sincera co-founder Mike O’Sullivan is hopeful that a GAM breakup can rejuvenate publishers’ yield-management prospects.

Media Buying Briefing: The 5 industry themes we’ll discuss at this week’s Media Buying Summit

From the frenetic pace of consolidation taking place mainly across independents to the constant win-and-lose battle for clients, there’s been so small amount of change impacting the industry

Future of Marketing Briefing: Sora’s promise — and peril — for the creator economy

Yes, this is another Sora story. But this one’s less about the tech and more about what it’s doing to the people behind it

Media Briefing: From blocking to licensing, publishers inch toward leverage with AI

There are new levers for publishers to test in the AI era. While they're still far from holding the upper hand, compared to a year ago, the outlook no longer looks quite so bleak.

Future of TV Briefing: WTF is IAB Tech Lab’s Concurrent Streams API?

This week’s Future of TV Briefing looks at how IAB Tech Lab’s Concurrent Streams API aims to address one of the fundamental challenges facing the programmatic supply chain as more major live games and events are streamed.

Ad Tech Briefing: A Google breakup sounds ideal, but the realities are much more complicated

The key question are: whether the medicine will be worse than the illness, and is the a case of too little too late?

Media Buying Briefing: AI’s impact on search forces agencies to rewrite the marketing script

Zero-click search and generative search optimization (GEO) are the new battle cries of the media planning and buying world, all because generative AI has upended search behaviors as we’ve known them the last 20 years.

Future of Marketing Briefing: AI feels friendlier, agency holdcos act tighter

In the race to build brands around AI assistants, the stakes are higher than empathy.