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Digiday+ Member Exclusives
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Future of TV Briefing: Streaming advertisers seek a balance between ad product innovations and ad load protectionsThis week’s Future of TV Briefing looks at why advertisers are keeping an eye on streaming services’ ad product developments and ad loads.
January 22, 2025 -
Marketing Briefing: As corporate America fosters a closer relationship with Trump, marketing will remain neutralPresident Trump’s second term will be different from his first. It seems his relationships with the media, tech and marketing industries already show as much.
January 21, 2025 -
Media Buying Briefing: Handicapping the 2025 national ad marketplace, from an investment POVWhat does the ad market hold for investment execs heading into 2025? A curious mixture of optimism at the opportunity uncertainty can create, and trepidation due to clients holding back long-term spending.
January 20, 2025 -
Media Briefing: Dotdash Meredith’s Jon Roberts on the AI agenda in 2025This week’s Media Briefing features an interview with Dotdash Meredith’s chief innovation officer Jon Roberts on his plans for AI tech development in 2025.
January 16, 2025 -
Future of TV Briefing: Inside Netflix’s CES meetings with ad buyersThis week’s Future of TV Briefing reports on the meetings that Netflix held with ad buyers during last week’s Consumer Electronics Show, during which it discussed its advertising road map for the year.
January 15, 2025 -
Marketing Briefing: What happens to marketers when the cultural ‘cheat code’ of TikTok is gone?TikTok has been a cultural spigot of sorts for marketers in recent years. So what happens when that spigot is shut off?
January 14, 2025 -
Digiday+ Research: More than half of publishers reported revenue increases in 2024Publishers said revenues were up last year and media companies had a successful 2024 — but that success didn't extend to the media industry as a whole.
January 14, 2025 -
Media Buying Briefing: Looks like brand safety’s back on the menuWhat’s a marketer to do when the leading social platform scales back what many considered important brand safety efforts? The answer could become a boon for media agencies — even if it means a lot of hard work ahead.
January 13, 2025