Digiday+ Member Exclusives
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Future of TV Briefing: How creators are setting themselves up for the career long haulThis week’s Future of TV Briefing looks at how creators are preparing for the career long haul.
July 10, 2024 -
Digiday+ Research: Marketers ramp up their TV ad spend, with Amazon holding growth potentialThe 2024 Olympic Games are right around the corner, the upfront market is picking up steam and, along with these developments, advertisers are solidifying their plans for TV and streaming spend. In other words, TV advertising is ramping up.
July 10, 2024 -
Marketing Briefing: What to make of the major marketing trends of the first half of 2024Marketers looked to generative AI, creating ad networks and more to drive their businesses throughout the first six months of the year.
July 9, 2024 -
Media Buying Briefing: Publicis Media’s Jessica Berger on AI and innovationBerger, senior vp of innovation for Publicis Media, finds testing new technologies is often about building off of existing trends – and being able to embrace rapid testing.
July 8, 2024 -
Research Briefing: NBCU and Warner Bros. Discovery pursue programmatic ad dollars at the OlympicsIn this edition of the Digiday+ Research Briefing, we examine how programmatic advertising is opening up the Olympics to more advertisers, why some social platforms are distancing themselves from the social media label, and how Walmart and Target are gaining ground in retail media, as seen in recent data from Digiday+ Research.
July 4, 2024 -
Media Briefing: How the digital publishing industry has fared so far in 2024Now that we’re at the midway point of 2024, let’s look back at five of the top stories that defined H1.
July 4, 2024 -
Future of TV Briefing: How the future of TV has shaken out so far in 2024This week’s Future of TV Briefing recaps the top stories from the first six months of 2024.
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Digiday+ Research: Are cookie concerns, MFAs holding back publishers’ digital revenue?Many publishers still depend on revenue from traditional channels in addition to digital ones, and fewer publishers get most of their revenue entirely from digital channels than they have in years past.
July 2, 2024