Digiday+ Research: Publishers anticipate having more time with third-party cookies than marketers

The timeline on which Google will officially kill the third-party cookie is anyone's guess at this point. According to a Digiday+ Research survey conducted in the second quarter, marketers' guesses look very different from publishers'.

Media Buying Briefing: What Naylor’s exit from Netflix means for streaming overall

Media buyers were largely surprised by Peter Naylor's sudden exit from Netflix last week. Larger forces at play are affecting streamers overall.

Media Briefing: Publishers say private programmatic revenue is up – but open is a mixed bag

Publishers check in on their programmatic businesses.

CMO Strategies: A guide to display ads — benefits, obstacles and trends

The third installment of Digiday's 2024 CMO Strategies series examines current investment in display advertising, as well as the business strategies and challenges associated with this marketing channel.

Future of TV Briefing: How talent managers see creators’ professionalism levels increasing

This week’s Future of TV Briefing looks at how creators are becoming more professional as they diversify their revenue streams.

Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now

Anecdotally, there have been noticeably fewer requests from marketers on ways to market sustainability efforts in recent months, according to agency execs, who say that requests had been commonplace in the late 2010s and early 2020s. 

Media Buying Briefing: Retail media has become a full-funnel play for media agencies

Holding companies as well as independents have stepped up their resource-building around retail media and the broader catch-all of commerce media — although there’s a lack of standardization around the terminology used in the space.

Media Briefing: Publishers reflect on ad revenue midway through 2024 

Some publishers say ad revenue is pacing 15% up year over year while others are still managing their expectations for how 2024 will shake out.