Media Briefing: Publishers say Amazon Prime Day sales were up but commerce revenue remains ‘hard to predict’

Despite forecasts that Amazon Prime Day would fall flat this year, several publishers told Digiday that commerce revenue earned from affiliate coverage of the two-day sales event actually exceeded expectations.

Future of TV Briefing: How CBS News & Stations developed a virtual studio system for its newscasts

This week’s Future of TV Briefing looks at CBS News & Stations’ creation of a virtual studio system that it is expanding across its local TV stations as well as to streaming.

Marketing Briefing: Why Google’s cookie deprecation cessation has CMOs focused on consumers who will ‘protect their privacy’

For marketers and media buyers, the expectation is that even if Google isn’t the one actively doing the crumbling that the crumble will still happen. 

Digiday+ Research: Who do marketers and publishers blame for the proliferation of MFAs?

Publishers definitively feel they don't hold blame for the proliferation of MFAs, while a significant percentage of marketers admit that advertisers do have some responsibility in the matter.

Media Buying Briefing: Media agencies forge on with other ID solutions regardless of Google’s curtail of third-party cookie deprecation

Media agencies’ main message to clients is to focus on generating quality, usable first party data that’s compliant, because privacy issues are rendering cookies more and more useless. 

Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal  

Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox. 

Future of TV Briefing: A look at Netflix’s streaming bundle playbook

This week’s Future of TV Briefing looks at how Netflix is going about bundling subscriptions to its streaming service.

Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market

While the communication strategy for the Democrats already included robust digital and social media placements that have become table stakes, those efforts will likely only increase in the weeks to come.