Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Digiday+ Member Exclusives
-
Digiday Research: Most publishers tolerate password sharingRoughly three-quarters of publishers don't take action to limit subscribers from sharing login access.
October 8, 2018 -
#MeToo changed the industry, but there’s a lot that remains to be doneAbout a year after the #MeToo movement broke out, ad agencies are still in the beginning stages of bringing about change.
October 5, 2018 -
Advertisers see Google’s new DoubleClick ID rules cementing its dominance“We’re having to think about how we rebuild our attribution models without that DoubleClick data, and instead look at proxies and estimations."
October 5, 2018 -
Digiday Research: In-store pickup is still rare among retailersSeventy-one percent of retailers say none of their products are picked up in physical retail stores.
October 5, 2018 -
The Rundown: The agency world is bound to get smallerHolding companies are all about integration right now, but signs point to it being more about consolidation.
October 4, 2018 -
Video Briefing: Hulu’s the OTT ad giant, but other players are emergingHulu captures a majority of the ad spend going toward OTT platforms, but other players ranging from Roku to streaming TV services, are rising.
October 4, 2018 -
Alternative Truths: The explosion of streaming video has brought with it many mythsThere are many lies in the world of streaming video. Here are some truths.
October 4, 2018 -
The Native Money Pit: The hidden costs of branded contentThe sky’s the limit with content production and distribution costs, and that’s in addition to salaries and other overheads, of course.
October 4, 2018