Digiday+ Research: Publishers turn their focus away from subscriptions

Early on this year, Digiday+ Research predicted that publishers would depend less on subscriptions as a revenue driver as they moved further into 2024. According to a recent survey, that prediction might be coming true.

Media Briefing: Publishers explore the business-side applications of generative AI 

Publishers are looking at the other opportunities that gen AI pose to get the sales done quicker.

Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend

In this week’s Digiday+ Research Briefing, we examine how the rapid growth of retail media networks is making it hard for marketers to decide where to spend, how agency spending on TikTok has dropped sharply in recent months and how Amazon is hoping more marketers will hop on board with its DSP, as seen in recent data from Digiday+ Research.

Future of TV Briefing: How Axios Entertainment is looking to expand its original programming business

This week’s Future of TV Briefing looks at how Axios’s entertainment division has its eyes on moving physical production in-house and getting into scripted programming.

Marketing Briefing: How eBay is experimenting with generative AI for more ad personalization now

Early experimentation with generative AI ad personalization for eBay has seen the company creating more banner ads, more personalized suggestions and subject lines for emails for its owned and earned channels as well as working with YouTube on different video edits for its paid ads.

Media Buying Briefing: Media agency investment execs weigh in on Amazon’s ad-supported tier

Though they celebrate Amazon Prime’s significant subscriber base and quality programming, buyers cite a lack of flexibility to purchase individual shows as well as somewhat of a slow reaction to buyer requests. 

Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline

Agency marketers have historically been more skeptical toward TikTok than their brand marketer counterparts, and a Digiday+ Research survey found that agency spending on TikTok has fallen sharply in the last few months.

Media Briefing: Publishers search for new ways to grow (and authenticate) audiences, overheard at the Digiday Publishing Summit

“[Advertisers] already pay data providers for data. So why not pay the publisher?”