Digiday+ Member Exclusives
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Future of TV Briefing: How TV and streaming companies’ advertising businesses fared in Q1 2024This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the TV and streaming ad business.
May 29, 2024 -
Digiday+ Research: The 2024 brand guide to eventsBrands have used events as a way to generate consumer interest in their products for years. As new event strategies continue to emerge, Digiday+ Research looked at the current events landscape.
May 28, 2024 -
Marketing Briefing: How Amazon has ‘elevated their game’ with a more cohesive pitch to appeal to advertisersAmazon continues to make a concerted effort to “elevate” its pitch to advertisers.
May 28, 2024 -
Media Buying Briefing: Can TikTok’s social impact program attract creators as it faces uncertainty?TikTok last week launched another creator program as social platforms continue battling over creators — and agencies say it could help keep Gen Z and creators on the app and drive growth for brands during uncertain times.
May 27, 2024 -
Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024In this edition of the Digiday+ Research Briefing, we examine the challenges marketers are facing within the programmatic ad market, what publishers are saying about diversifying revenue streams and how YouTube refined its pitch ahead of last week’s upfront event, as seen in recent data from Digiday+ Research.
May 23, 2024 -
Media Briefing: Why some publishers are resurrecting their print magazinesNylon and Complex are bringing back print, but see more opportunity than just pure ad revenue.
May 23, 2024 -
Pitch deck: How Amazon is talking to marketers about Performance+It's designed to make campaign creation and management as easy as possible, and sits within Amazon’s demand-side platform.
May 22, 2024 -
Future of TV Briefing: One area where the upfront measurement currency conversation is advancingThis week’s Future of TV Briefing looks at the state of play for measurement currencies as advanced audiences become a focal point in this year’s upfront market.