Media Briefing: Brian O’Kelley’s Scope3 promises an AI-powered ad tech reset — publishers aren’t buying it yet

AppNexus co-founder Brian O'Kelley wants to fix the ad tech ecosystem with his platform Scope3, which is designed to allow advertisers to buy directly from media owners. But publishers have a lot of questions.

Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube

The first installment of Digiday's two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.

Digiday+ Research Briefing: A look at the state of social marketing as the TikTok ban draws near

What social media platforms will marketers focus on if TikTok is banned? Examining consumer usage of various social media platforms may help answer this question.

Future of TV Briefing: How TV networks’ streaming and linear ad businesses fared in Q4 2024

This week’s Future of TV Briefing looks at what TV network owners’ latest quarterly earnings reports indicate about the state of the TV and streaming ad business.

Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platform

Brands' usage of YouTube has dropped off, while more brands are spending just a little on YouTube marketing and fewer are spending a lot.

Marketing Briefing: Why marketers should pay attention to SXSW’s embrace of creators

To creators there’s a sense that, with SXSW’s embrace of the creator community this year, the advertising and entertainment industry is starting to catch up to culture.

Media Buying Briefing: iProspect adds brand-building powers to its performance reputation

The Dentsu media agency's three new leaders bring broader more traditional chops to widen out the agency’s ability to deliver up and down the funnel for its clients.

Digiday+ Research: TikTok usage and spend fall as U.S. ban looms

Brands' TikTok usage and — more importantly — their marketing spend have both fallen off as of the first quarter of this year.