Media Buying Briefing: How Publicis is winning and keeping clients, even as competitors cry foul

A picture becomes clear of how Publicis is using a variety of tools to beat its competitors to winning clients or luring them away.

Media Briefing: DOJ’s Google search trial remedies fall flat for publishers

The DOJ's ruling means Google’s search engine remains deeply intertwined with AI, which some consider a "big win" for Google.

Future of TV Briefing: How the TV, streaming and digital video industry spent its summer (2025 edition)

This week’s Future of TV Briefing recaps a summer during which the future of TV began to bore many more shades of its past.

Ad Tech Briefing: One last row before back to school

Transaction ID debate sparks industry-wide debate.

Media Briefing: Here are the hurdles to Perplexity’s pitch as the publisher-friendly LLM

Publishers are cautiously optimistic about Perplexity's new revenue share model, but remain concerned about issues of adoption, payment terms and transparency.

Future of TV Briefing: The 2025 glossary

This week’s Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.

Ad Tech Briefing: $26.8 billion still wasted in programmatic despite MFA crackdown

The ANA’s benchmarking report finds that while SPO efforts are yielding efficiency gains, problematic elements persist.  

Media Buying Briefing: When EQ is just as important as IQ in helping clients grow

Boathouse's appeal is its contrarian streak -- few agencies proudly declare their opposition to the term agency of record, a designation most actually hope to receive from clients.