Publishers expect advertising to drive revenue growth in 2019

Update: A previous version of this story incorrectly stated Bustle expects to generate most of its new revenue in 2019 from events. In actuality, it expects events to be its fastest-growing revenue stream next year, but for most of its new revenue to come from advertising overall. Most publishers expect the majority of their revenue […]

‘Too many players, not enough choice’: What’s driving ad tech consolidation

Ad tech consolidation is nothing new, it’s just becoming more brutal. The recent string of acquisitions at the top end of the market: AppNexus’ $1.6 billion sale to AT&T, Grapeshot’s and Moat’s sale to Oracle, for a reported $325 million and $850, respectively, show big ad tech exits haven’t yet peaked. Yet for smaller players that […]

How publishers’ sales teams juggle the growing number of ad products

When Bustle Digital Group’s 24-person ad sales group pitches a client, there’s no shortage of products they can offer. The publisher of Bustle, Elite Daily and Flavorpill has hundreds of sales packages stretching across products from programmatic display to branded content and experiential. To make things easier on the team, Bustle recently analyzed the effectiveness […]

Retail briefing: Amazon balances ad push with customer-focus

Amazon advertising is on track to becoming a $3 billion business, but is it coming at the cost of user experience?

Digiday Research: Publishers expect advertising to drive revenue growth in 2019

Nearly 7 in 10 publishers say their biggest increase in revenues will come from advertising over other channels such as subscriptions and e-commerce.

Sports publisher theScore increased its episodic programming on YouTube and saw subscriptions soar

TheScore started focusing on consistent, weekly programming on YouTube and seen subscribers soar to 480,000 from 30,000 in a year and a half.

How advertisers are creating supply-side strategies

Now advertisers understand how DSPs make money, they're focusing on the ad tech that lets publishers manage, sell and optimize their programmatic inventory.

Digiday Research: Media buyers slow to adopt ads.txt buying

Only 23 percent of media buyers say they exclusively buy ads.txt-approved inventory despite the high number of publishers who have incorporated the text file.