The myths of in-housing media buying: ‘People think it’s going to be easier’

Brand marketers were quick to underline just how many misconceptions there are about the realities of taking media buying in-house.

The Rundown: The shrinking ad agency world

In some ways, the consolidation drumbeat that’s closing out the year has only just begun.

‘Brand safety is hurting revenues’: Insights from the Digiday Programmatic Media Summit

Publishing executives gathered in Scottsdale, Arizona to discuss challenges and opportunities in programmatic advertising for the year ahead.

‘It’s sexy, mysterious, and valuable’: Ad agencies are offering data science courses to brands

Ad agencies are supplementing their analytics offerings with data science courses.

Digiday Research: Pricing pressure remains publishers’ greatest programmatic ad concern

Nearly 10 years after programmatic advertising was first introduced, publishers are still worried about its impact on ad prices.

Video Briefing: The pros and cons of a digital media merger

BuzzFeed CEO Jonah Peretti floated the idea of a merger between big digital publishing companies. Here's how a merger could -- but ultimately won't -- help.

‘Walled garden’: Roku is trying to control ads inside publishers’ connected-TV apps

Connected TV platforms are the new walled gardens.

How media companies are courting direct-to-consumer brands

As digitally native brands mature and start thinking of spending ad dollars on television, media companies are ramping up their pitches to these companies.