Amid shift to streaming, programmers try to maintain linear TV’s dual-revenue model

The streaming market for linear channels is diverging, which puts traditional TV's dual-revenue stream for linear channels at risk.

As retail media heats up, here’s everything Kroger has done to compete with Amazon

As retail media becomes more competitive, companies like Kroger are trying to build out their offerings to get the attention of major consumer packaged goods advertisers.

Digiday Research: 58% of agency employees say they are paid fairly, a dip from last year

Because of changes in the way most ad agencies are being compensated by their clients, fees have declined -- and also salaries. This has resulted in a talent crisis within parts of the advertising industry.

‘King Kong jumping off the Empire State Building:’ Quibi’s $400m marketing push spans TV, in-person screenings

Media and entertainment executives see Quibi’s big-budget marketing strategy as what will separate it from failed predecessors like Verizon’s Go90.

The Rundown: When it comes to live TV events, advertisers go all out

During live broadcasts, some marketers with big budgets are buying multiple spots with the storytelling unfurling in sequential bits and thus mitigating the risk of annoying viewers.

The Rundown: Not even TikTok can break the agency model

Those thinking that TikTok might want to topple the agency model aren't necessarily wrong, but it's doubtful that TikTok could even manage to do it successfully.

With cookies on the way out, advertisers turn to old-school measurement methods

As third-party cookies are being phased out of advertising and all the granular audience data going with it, advertisers are turning to old media planning and buying methods for their online campaigns.

See the slides: Amazon Advertising products, explained

At Digiday Media’s recent Amazon Strategies event, a series of Amazon advertising experts instructed attendees on making the most out of Amazon’s advertising platform, and making sense of the basic offerings.