Digiday Research: More than half of marketers don’t think their agencies share their interests

Over 50% of 73 client-side marketers surveyed by Digiday believe their business interests don't align with their agencies' business interests.

The Rundown: The once-exuberant NewFronts have a sober tone (and less VR)

There’s nothing etched in stone anywhere saying that the NewFronts need to be all sizzle, and no steak.

Digiday Research: Marketers avoid TikTok, Reddit due to brand-safety concerns

Over half of 94 client-side marketers polled by Digiday avoid at least one social platform due to brand-safety concerns.

‘Everyone is too siloed’: Insights from the Digiday Future of TV Summit

Brand and agency execs gathered at Digiday’s Future of TV Summit to discuss the opportunities and challenges as the future of TV advertising draws closer.

Digiday Research: Marketers aren’t relying on agencies to set up in-house operations.

In an April Digiday survey of 73 marketing executives all bringing work in-house, 71% said they are not relying on outside help from agencies or consulting firms.

As marketers take more control, ad tech vendors are feeling the pain of stretched payment terms

Late-paying advertisers have long been a source of pain for agencies. Now, ad tech vendors are feeling the burden of stretched payment terms.

Rundown: For agencies, in-housing is a symptom, not a disease

One of the key slides in WPP’s annual report, released this week, is essentially shrugging off in-housing as a threat to agencies.

Video Briefing: The ‘post-cable’ bundle will look a lot like… the cable bundle

Skinny bundles are getting fatter as streaming live TV providers accept the fundamental truth that live TV is expensive and discounts can't last forever.