‘No way fourth quarter will save the year’: Agencies prepare for a long, painful road ahead

Talk to anyone in the agency business right now, it’s a little like talking to a psychic. They’d rather not focus on the potential downfall of their business due to projects on hold, reduced ad spending or extended payment terms. They also don’t want to talk about the bleak years to come.  Instead, they want […]

Digiday Research: How ad spending is changing in the coronavirus era

The coronavirus crisis has changed how brands and retailers spend marketing money. The vast majority of campaigns are on hold or canceled -- 73 percent of buyers said brands are now “pausing” campaigns while they assess their next moves.

Lower advertising costs present a double-edged sword for DTC brands

In some ways, it's starting to feel like the early days of the direct-to-consumer boom all over again.

When the new normal becomes normal

The media industry will be both scarred and changed by this crisis in how it works, does business and sustains itself.

Why NBCU’s Peacock’s muted debut could be a plus in the long run

The pandemic-related cratering of Peacock's splashy launch strategy could actually work in its favor, just not this year.

How Tribune Publishing is growing subscription revenue

Tribune Publishing's digital subscriptions business was already on a growth trajectory, however, the since the onset of pandemic, digital subscriptions have spiked.

‘The pendulum swings every time’: Just like the last recession, this crisis will stress-test the client ‘relationship’

Industry executives are seeking out the business trends that will stick post-coronavirus -- but judging by the last recession, not all will be positive.

Digiday Research: Retailers plan to permanently reduce reliance on pop-ups, marketplace platforms

Temporarily, respondents said they would be “leaving” or reducing the use of nearly every single retail channel, except mass retail stores. The majority of respondents were leaving pop-up shops, shop-in-shops, permanent brand stores, as well as “retail-as-a-service’ platforms.