Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now

Anecdotally, there have been noticeably fewer requests from marketers on ways to market sustainability efforts in recent months, according to agency execs, who say that requests had been commonplace in the late 2010s and early 2020s. 

Media Buying Briefing: Retail media has become a full-funnel play for media agencies

Holding companies as well as independents have stepped up their resource-building around retail media and the broader catch-all of commerce media — although there’s a lack of standardization around the terminology used in the space.

Media Briefing: Publishers reflect on ad revenue midway through 2024 

Some publishers say ad revenue is pacing 15% up year over year while others are still managing their expectations for how 2024 will shake out.

Future of TV Briefing: How creators are setting themselves up for the career long haul

This week’s Future of TV Briefing looks at how creators are preparing for the career long haul.

Digiday+ Research: Marketers ramp up their TV ad spend, with Amazon holding growth potential

The 2024 Olympic Games are right around the corner, the upfront market is picking up steam and, along with these developments, advertisers are solidifying their plans for TV and streaming spend. In other words, TV advertising is ramping up.

Marketing Briefing: What to make of the major marketing trends of the first half of 2024

Marketers looked to generative AI, creating ad networks and more to drive their businesses throughout the first six months of the year.

Media Buying Briefing: Publicis Media’s Jessica Berger on AI and innovation

Berger, senior vp of innovation for Publicis Media, finds testing new technologies is often about building off of existing trends – and being able to embrace rapid testing.

Research Briefing: NBCU and Warner Bros. Discovery pursue programmatic ad dollars at the Olympics

In this edition of the Digiday+ Research Briefing, we examine how programmatic advertising is opening up the Olympics to more advertisers, why some social platforms are distancing themselves from the social media label, and how Walmart and Target are gaining ground in retail media, as seen in recent data from Digiday+ Research.