Marketing Briefing: What recent earnings for P&G, Unilever and Coke say about where the industry is headed

We read the corporate tea leaves to decipher some of the marketing trends and potential headwinds that executives at Unilever, Procter & Gamble and The Coca-Cola Company detailed during their earnings calls.

Digiday+ Research: A look at brands’ 2024 holiday marketing plans

This year, brands and retailers expect their holiday revenues to rise over last year, and they'll put a bit more focus on new customers rather than existing ones, according to Digiday+ Research's annual holiday survey.

Media Buying Briefing: Debating the pros and cons of principal media

Principal media is being hotly debated across the marketing spectrum as removing the "agent" out of agencies — and yet more agencies are getting into the practice.

Media Briefing: European publishers sound off on site traffic struggles

This week’s Media Briefing looks at what publishers attending Digiday Publishing Summit Europe had to say about site traffic challenges and opportunities to better monetize page visits.

Digiday+ Research: Publishers’ use of X rebounds ahead of the election, but they’re still not spending money there

The build-up to the U.S. presidential election has almost reached its peak, and publishers' activity on the social platform formerly known as Twitter has shown a similar rise — but the group remains hesitant to actually invest money in X.

Future of TV Briefing: A Q&A with MSNBC’s Rashida Jones

This week’s Future of TV Briefing features a conversation with MSNBC president Rashida Jones about how the TV news network’s digital strategy has evolved this year and how that figures into its Election Day coverage plans.

Marketing Briefing: Harris, Trump recognize power of creators as agencies advise pausing content as election nears

As creators have become more important for politicians, marketers and agency execs have to navigate the ripple effects of that shift, namely that it’s more likely for creators to be talking about politics or sharing political views in some way, especially in the coming week.

Digiday+ Research: E-commerce faces competition this holiday season, while brands focus social content on hauls and unboxing

Brands are readying their gift guides and haul and unboxing social marketing content for the holidays, while watching old-school marketing tactics like catalogs closely and potentially putting a bit less emphasis on e-commerce.