Digiday+ Member Exclusives
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Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month
This week’s Future of TV Briefing looks at a connected TV ad fraud scheme uncovered by DoubleVerify and Roku that’s been siphoning an estimated $7.5 million per month from advertisers.
February 28, 2024 -
Marketing Briefing: As M&A rebounds, ‘it all hinges upon the CMO having a seat at the table’
As C-Suites look for growth through M&A, questions emerge for marketers at those companies: What happens to the brands?
February 27, 2024 -
Media Buying Briefing: Topics we’ll tackle at the Media Buying Summit next week
Next week’s DMBS stage will host holding company executives, independent media agency leaders, clients and ad-tech experts who will share their knowledge, best practices and experiences with the audience.
February 26, 2024 -
Digiday+ Research: A definitive ranking of brands’ and agencies’ marketing channels, where social reigns supreme
For brand and agency marketers, social media holds the top spot by far when it comes to spending and confidence that the channel drives marketing success.
February 23, 2024 -
Research Briefing: Will Snapchat’s rebrand bring in more ad dollars?
In this week’s Digiday+ Research Briefing, we examine how Snapchat is pitching itself as an alternative to current social platforms, how Priceline and other e-commerce companies are approaching generative AI, and how legacy programmatic media buying practices often disadvantage Black-owned media companies, as seen in recent data from Digiday+ Research.
February 22, 2024 -
Media Briefing: Publishers say Q1 is ‘off like a rocket’ after a lousy 2023
Midway through Q1, publishers share early signs of digital ad growth.
February 22, 2024 -
Future of TV Briefing: A Q&A with Colin and Samir’s Samir Chaudry on the state of the creator economy
This week’s Future of TV Briefing features a Q&A with Samir Chaudry from creator duo Colin & Samir discussing the state of the creator economy.
February 21, 2024 -
Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z
Digiday caught up with Fanta’s North America brand manager, Dane Callis to talk about how the brand is changing to be more consistent globally and to increase its appeal to Gen Z, among other topics.
February 20, 2024