Digiday+ Member Exclusives
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Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal
Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox.
July 25, 2024 -
Future of TV Briefing: A look at Netflix’s streaming bundle playbook
This week’s Future of TV Briefing looks at how Netflix is going about bundling subscriptions to its streaming service.
July 24, 2024 -
Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market
While the communication strategy for the Democrats already included robust digital and social media placements that have become table stakes, those efforts will likely only increase in the weeks to come.
July 23, 2024 -
Digiday+ Research: Publishers anticipate having more time with third-party cookies than marketers
The timeline on which Google will officially kill the third-party cookie is anyone's guess at this point. According to a Digiday+ Research survey conducted in the second quarter, marketers' guesses look very different from publishers'.
July 22, 2024 -
Media Buying Briefing: What Naylor’s exit from Netflix means for streaming overall
Media buyers were largely surprised by Peter Naylor's sudden exit from Netflix last week. Larger forces at play are affecting streamers overall.
July 22, 2024 -
Media Briefing: Publishers say private programmatic revenue is up – but open is a mixed bag
Publishers check in on their programmatic businesses.
July 18, 2024 -
CMO Strategies: A guide to display ads — benefits, obstacles and trends
The third installment of Digiday's 2024 CMO Strategies series examines current investment in display advertising, as well as the business strategies and challenges associated with this marketing channel.
July 17, 2024 -
Future of TV Briefing: How talent managers see creators’ professionalism levels increasing
This week’s Future of TV Briefing looks at how creators are becoming more professional as they diversify their revenue streams.