Media Buying Briefing: What does WPP Media’s course change actually mean for advertisers?

GroupM's been replaced by WPP Media. But questions over the agency's future remain, including how it's leveraging AI and whether more clients are at risk of leaving.

Pitch deck: Here’s how Amazon has been selling its DSP so far this year

The 24-page pitch deck for Amazon's demand-side platform is telling: it puts its off-Amazon’s ambitions in black and white.

Digiday+ Presents: Ask Our Editors on Google trial outcomes, M&A activity

Digiday+ members joined us to ask our editors their most pressing questions on the industry’s complex topics, share feedback and gain perspective on our coverage.

Media Briefing: Ad spend rebounds in Q2, but publishers brace for a murky second half

Publishers are dealing with some tariff jitters from their advertisers, and while Q2 is faring well, planning for the rest of the year is murkier.

Future of TV Briefing: How Amazon and Google are trying to undercut The Trade Desk’s CTV ad business

This week’s Future of TV Briefing looks at how Amazon and YouTube are dangling incentives to get advertisers to buy more CTV inventory through their respective demand-side platforms.

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

The third installment of Digiday+ Research's 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.

Ad Tech Briefing: Google’s AI updates are portent of antitrust cases to come

Key questions to ask Google about its AI systems as it bids to double down on its playbook in the AI era.

Media Buying Briefing: Mediaplus carves a personal, data-driven niche among boutique shops

At the three-year-old media agency, Mediaplus, the operating philosophy is about personal touch and being a side-by-side partner to clients.