‘We get nothing’: Media companies want more detailed audience, revenue breakdowns from free, ad-supported streaming TV platforms

The FAST services lack the detailed audience and revenue breakdowns that media companies are accustomed to receiving from digital video platforms like YouTube and Facebook.

‘Tough medicine’: How agency combinations could help bolster holding companies traditional creative agencies

Merging agencies like Grey and AKQA could look like a death knell for the traditional creative agency but industry analysts and insiders say it’s a necessary transformation.

As its ecosystem grows, companies are becoming reliant on Shopify for more parts of their business

Eight years ago, startups turned to Shopify primarily to sell products online. Now, a startup might turn to Shopify to help fulfill orders, get some cash for their business or use its point-of-sale system when it opens a physical store.

How Spotify’s Megaphone acquisition could further fuel the DTC podcast advertising boom

Megaphone acquisition signals that Spotify is seeking to build more of a self-serving advertising platform for podcasts.

TV networks cut costs to confront shrinking profits amid streaming shift

The pandemic has upped the urgency for networks to pivot to streaming, but lower linear profits require more belt-tightening in the process.

‘Emotions are so heightened’: Why the election fallout hammers home the need for marketers to act responsibly

In a highly polarized environment, marketers face a fragmented media landscape and the call to encourage good behavior from platforms and publishers.

‘This is the norm not the exception’: Why media buyers need to prepare for issues with Facebook’s Ads Manager

With on-going issues with Facebook's Ads Manager, some buyers are changing their behavior to manage for uncertainty.

Vertical marketplaces are the next hot investment area as DTC brands look for more places to sell online

For many direct-to-consumer brands looking to sell and ship their products through someone's website besides their own, there's still only one dominant choice for them in the U.S., and that's Amazon. But investors are trying to find -- and fund -- new types of alternatives.