‘This was the zeitgeist year’: How TV networks sold advertisers on streaming in this year’s upfront

During this year’s upfront negotiations, some TV networks discounted their streaming ad rates by 10% to 20% in order to offset linear declines.

Back in the fold: For many advertisers, just a commitment from Facebook to change is enough to return

Facebook has made several commitments to change the way it handles hate speech on its platform — but we've yet to see many of them in action.

‘Truly integrated’: As an unusual school year commences, agencies are aiming to help working parents more than ever before

Agencies, which have long had reputations as difficult work environments for working parents, are adapting to be more flexible for parents this year.

Fearing a holiday email onslaught, DTC startups turn to text messaging to promote sales

There's no shortage of "last chance" sales hitting email inboxes these days. So some DTC startups are trying out a new tactic instead: texting customers, instead of emailing them, about a sale.

How TV networks are setting up for the expanding ad-supported streaming war

TV networks are finally expanding their streaming pitches beyond the people who subscribe to traditional TV.

TikTok’s unusual spinoff: 4 outstanding advertiser concerns

From a distracting IPO, to Walmart's end game, these are the key parts of TikTok's proposed sale that advertisers should pay attention to.

‘Can’t really be ignored’: Marketers and media buyers are finally taking the on-going TikTok saga seriously

Marketers and media buyers have said that as long as people are still on TikTok they’ll want to be there, especially as they try to diversify from Facebook and Google.

‘It is all DTC now’: VCs are eager to strike deals again

In March, the fundraising environment for direct-to-consumer startups was “downright frozen,” as Michael Duda, managing partner at hybrid accelerator agency and venture capital fund Bullish, put it. Now, March seems like a lifetime ago. Over the past six months, many direct-to-consumer startups in categories ranging from home improvement, health and wellness and food have struck […]