Media Briefing: Publishers’ and platforms’ businesses settle into the new normal

Based on how the fourth quarter panned out for publishers and platforms, business is looking pretty usual for media companies — even if it’s not necessarily business as usual.

Future of TV Briefing: TV’s upfront advertisers hold tight

TV advertisers have largely kept their upfront commitments rather than cancel a large percentage of their ad buys.

Marketing Briefing: As vaccine rollout picks up steam, marketers are beginning conversations about in-person events

In 2021, much of networking will remain virtual via industry events as well as on apps like Clubhouse or on Twitter's Clubhouse-like feature Spaces.

Media Buying Briefing: Why AI is steadily finding its place in agency land

Agencies are more comfortable using machine learning to speed up processing, enhance data crunching and minimize repetitive work.

Media Briefing: Facebook pivots away from politics –publishers say ‘we’re just along for the ride’

Facebook is reducing the distribution of political content, including politics-related news articles and videos, in people's news feeds in a new test that will extend to the U.S.

Brand Summit Recap: Marketers face looming identity crisis

Brands are running out of road before tech giants require consumer consent to opt into identifiers — problematic for media buyers.

Future of TV Briefing: Streaming services count on content to keep subscribers acquired in 2020

Typical subscriber retention tactics like discounted renewal offers and email reminders are fine, but streamers find that what matters most is whether subscribers have enough shows to watch.

Marketing Briefing: How the Super Bowl represents a return to normalcy that’s yet to become reality

When it comes to the two narratives, it’s not surprising that the Big Game advertising veered toward the sunnier version of events.