Future of TV Briefing: The ad-supported streaming war officially kicks off in 2021

Hulu will likely remain the dominant ad-supported service, but TV networks’ standalone streamers will give free services a run for advertisers’ money.

Despite hungry VCs, DTC brands are rethinking their fundraising approach

This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. Join Modern Retail+ to get access to the DTC briefing–as well as all articles, research and more. Before 2020, some founders and investors were starting to warn that most consumer […]

Here are the five major forces and trends that will shape the future of TV in 2021

How exactly 2021 will shape the future of TV is anyone’s guess. But here are the major factors that will affect its formation.

‘Focus on flexibility will continue in 2021’: Heading into the New Year, advertisers remain cautious

Advertisers are still focused on the performance of their brands and wary of spending more on advertising than necessary to maintain that performance, according to media buyers.

Digiday Research: Nearly one third of agencies grew their headcounts in 2020

Despite some initial plunges in the first and second quarters, agencies largely kept their head counts or increased them in 2020.

Digiday Research: 53% of publishers offered new ad products this year

More than half of all publisher survey respondents said they increased the number of ad products and services they offered in 2020.

Digiday Research: Almost half of publishers experienced layoffs in 2020

The media industry lost more jobs in 2020 than it did in 2008 or 2009.

How the future of TV was reshaped by 2020

Streaming became the centerpiece. The TV ad market became flexible. Production became remote. And Quibi became the first casualty of the streaming wars.