Digiday+ Research: Publishers’ post-cookie plans are set… but they’re still worried about what’s next

After ten months of executing their gameplans, publishers' confidence in their ability to target and measure ads has not improved.

Media Buying Briefing: Brand safety in digital audio (especially podcasting) gets ‘more surgical’

Tech innovations like transcription enables refined inclusion and exclusion lists in buying podcasting, whose growth is expected to hit $2 billion by 2023.

Media Briefing: Publishers are tapping internal first-party data ‘influencers’ to rally their broader organizations

This week's Media Briefing looks at how some publishers are appointing executives to serve as internal ambassadors for their first-party data efforts while others adopt committee-based approaches.

Future of TV Briefing: Connected TV has a consent management challenge

The Future of TV Briefing this week looks at why managing privacy consent on connected TVs is uniquely challenging and what an industry working group is doing to tackle it.

Marketing Briefing: Holiday season challenges are ‘the same as last year, if not more amplified’ making it a tricky time for marketers

Supply chain problems aren’t the only reason this year’s holiday marketing is more complicated.

Digiday+ Research: A majority of publishers don’t want to go back to full-time office work

With vaccination rates having leveled off and the omicron variant rising, optimism about office returns has given way to a more pessimistic outlook.

Media Buying Briefing: ‘There’s a real strain’ on media agencies as they try to staff up after mediapalooza gains

How will media agencies staff up when employees are leaving in droves, either from burnout or more lucrative offers from brands and tech firms?

Digiday+ Research: The future of agency work is remote(ish)

The share of agency professionals who said they do not want to return to full-time office work has risen by more than 40% this year.