Media Buying Briefing: Mediahub’s Sean Corcoran on diversifying rosters and championing diversity

Media agency has taken on several digital-first clients in part to balance out a heavy load of travel clients that went silent amidst the corona crisis.

Media Briefing: Publishers are switching up their paywalls

Publishers are adopting dynamic paywalls in an effort to acquire more subscribers and amass more first-party data as they prepare for life after the third-party cookie.

Future of TV Briefing: Free, ad-supported streaming TV platforms are cable TV’s streaming heirs

FAST platforms like Roku's The Roku Channel and Fox's Tubi are seen by entertainment and agency executives as resembling cable TV networks with their original programming pushes.

Marketing Briefing: As Covid-19 restrictions ease in some states, marketers focus on regionality

Understanding where a state or region is at when it comes to Covid-19 has been a major factor in marketing plans over the last year.

Media Buying Briefing: When and why agencies buy themselves back from holding companies

Given the rise of awareness around multicultural issues, multicultural agencies under holding companies might seek more independence.

Media Briefing: Facebook preps tool comparing publishers’ mobile web revenue to Instant Articles

Facebook's tool will show publishers how much revenue their mobile web articles might have generated had they been published as Instant Articles.

Case Study: How Havas Media Group created a social equity marketplace to support minority-owned businesses

Havas Media created a social equity marketplace to bring ad dollars to under-represented media businesses.

Media Buying Summit Recap: agencies strategize around data, diversification and diversity

Media buyers are focusing on diversifying their spend and watching performance across their marketing channels.