Join us at the Digiday Publishing Summit from March 24-26 in Vail
Digiday+ Member Exclusives
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Marketing Briefing: Why marketers and agency execs are encouraging Pride marketing that ‘goes beyond June’Even as spending and campaigns supporting Pride return, marketers and agency execs believe that advertisers need to retool how they think about Pride marketing overall.
June 8, 2021 -
Media Buying Briefing: Agencies pay sizable increases to secure time in a limited-inventory upfront marketplaceMedia agencies are paying significant price increases in the 2021 upfront marketplace due to a number of factors.
June 7, 2021 -
Digiday Research: Instagram is more important for driving revenue for the smallest publishersThough more regard Facebook as a platform for brand-building than driving revenue, smaller publishers are more likely to see it as a valuable revenue-driver.
June 7, 2021 -
Business of TV Forum Recap: 2021 will be the year of CTV and flexible and transparent video media buyingLife in the TV business stops for nobody, and 2021 is giving us no shortage of conversation starters to puzzle over.
June 4, 2021 -
Programmatic Marketing Summit Recap: Marketers brace for more unknowns amid industry-wide identity shiftsProgrammatic advertising is in a state of fluctuation, as the demise of the third-party cookie looms. A look at where industry leaders see this space moving in this Digiday+ Programmatic Marketing Summit.
June 3, 2021 -
Media Briefing: Publishers are beginning to decipher audience clues by cracking FLoC codesWhile Google's cookieless ad targeting method is designed to be used for targeting ads, ad management firms are exploring other potential uses.
June 3, 2021 -
Future of TV Briefing: How connected TV’s identity picture is coming into focusConnected TV's cookieless environment is becoming overrun with alternate identifiers. This week's Digiday+ Future of TV Briefing takes a look at the opportunities and challenges still yet to come.
June 2, 2021 -
Marketing Briefing: ‘Ask for Austin, ask for Miami’: As marketers lean into OOH with people out and about, hot locations are changingWhen it comes to OOH, the shift to programmatic for digital OOH has led to more flexibility and consideration among marketers.
June 1, 2021