Future of TV Briefing: The subscription-based streaming war is demanding bigger war chests

This week's Future of TV Briefing looks at what TV and streaming companies' latest earnings reports indicate about the state of the streaming business.

Marketing Briefing: Q&A with inclusive marketing strategist Lola Bakare on Black History Month and how brands should not be ‘just about getting it done’

Digiday caught up with Bakare to chat about Black History Month marketing and advertising efforts and what marketers need to do to make them more about advancements than activity.

Media Buying Briefing: Planning and activating around influencer marketing has gotten better, but measurement still has a ways to go

Influencer marketing is growing thanks to tools that match the right influencer with the brand, and improved activation options to get closer to the bottom of the purchasing funnel.

Media Briefing: How publishers are working to improve their abilities to convert readers into subscribers

In this week’s Media Briefing, media editor Kayleigh Barber looks at how Gannett, Salon, The Atlantic and The Daily Beast are tweaking their subscriber acquisition tactics.

Future of TV Briefing: Publishers reassess revenue options for short-form shows post-YouTube Originals

This week's Future of TV Briefing looks at how publishers are focusing on brand sponsors and their own streaming properties to make up for a further diminished short-form buying market.

Marketing Briefing: Will Coinbase’s Super Bowl QR code stunt make marketers rethink their ROI metrics for the big game?

While the ad ranked dead last in USA Today’s Ad Meter, much of the post-game chatter was about that very spot as the company said 20 million people used the QR code to visit the company’s website in a single minute. 

Digiday+ Research: 80% of publishers don’t see a big future for their businesses in the metaverse

Asked which emerging technology would have the biggest impact on their businesses in the next few years, more respondents chose "none of the above" than anything else.

CMO Summit Recap: Marketers brace to take on the metaverse in a big way

Marketers discussed ways into the metaverse, among other topics, at Digiday Media's CMO Summit.