Digiday+ Research: Agencies execs see more long-term value in the metaverse than blockchain

Marketing in the metaverse, although a long way off for most brands, has caught the attention of agency execs who see it's potential over other new technologies.

Media Briefing: Publishers reflect on the pandemic’s two-year anniversary

Publishers spend time ruminating over the last two years of the pandemic in this Digiday+ Media Briefing.

Digiday+ Research: Agency, publisher return-to-work plans trending away from full-time office presence

Survey of agency and publishing professionals suggests a five-day, 9 to 5, in-person work model will not be a thing of the future,

Future of TV Briefing: How the pandemic reshaped the future of TV, two years later

This week's Future of TV Briefing looks at the changes that the TV, streaming and digital video industry has undergone since the start of the pandemic.

Marketing Briefing: When it comes to NFTs, brands should prioritize utility over headlines since ‘consumers don’t care if brands participate’

Rather than chasing a headline by having an NFT, brand marketers need to think about what that NFT can offer as well as if it makes sense for the brand’s purpose and audience. 

Media Buying Briefing: Some media agencies will expect media to work through clean rooms this upfront

This year's main negotiating issue will revolve around measurement systems and the currencies used to evaluate TV and video during the upfront.

Media Briefing: The top trends in publishers’ businesses since the start of 2022

In this week’s Media Briefing, media editor Kayleigh Barber looks at the top trends that publishers' have experienced since the start of 2022 and what they signal for the rest of the year.

Future of TV Briefing: Disney+ ad plan underscores the emergence of streaming’s dual-revenue stream

This week's Future of TV Briefing looks at how subscriptions plus advertising have become the streaming equivalent to traditional TV's dual-revenue model of advertising plus carriage fees.