Amazon U: Video Advertising Recap: Best practices for livestreaming and in-search videos

For Digiday+ members, most people think Amazon's advertising revolved predominantly around search. But the e-commerce giant's tentacles expand in many other directions. At Modern Retail's Amazon U event, we drilled down on video advertising. Here are the top insights.

Media Briefing: How a wave of independent authors is spawning more media co-ops

The past week has seen a flurry of headlines showing how individual authors are trying to work together, either in the form of co-ops, collectives or bundles.

Media Buying Briefing: As gaming explodes as an ad medium, media agencies aim to level up

Media buyers are ramping up their efforts to guide clients through the exploding but complex world of marketing in gaming.

Future of TV Briefing: How publishers are taking a more active role in turning their articles into scripted TV shows and movies

As publishers become more adept at producing their own unscripted projects, they are becoming more involved in how their intellectual property is being adapted.

Beauty & Wellness Briefing: Inside Beauty Brand Ulta’s first-ever Diversity Week

The five days of programming for all of its 8,800-plus corporate, store and distribution center employees included group training "chat-ins" and distributed resources.

Gaming Advertising Forum Recap: Rapidly growing sector’s massive platforms and user diversity underestimated

Digiday’s Gaming Advertising Forum invited industry insiders and thought leaders from brands, gaming platforms and ad tech companies to take the industry’s pulse.

Marketing Briefing: How marketers and agency execs are approaching vaccine awareness campaigns

Marketers and agency execs are taking more care with the language and strategy of campaigns due to the politicization of the vaccine.

Case Study: How BMW Group broke into the esports market

After successful gaming activations, BMW Group is leaning even further into the space as the pandemic pushed new players online.