Media Briefing: After Google’s cookie reprieve, publishers’ identity tech adoption slows to a crawl

In this week’s Media Briefing, platforms, data and privacy reporter Kate Kaye explores how Google's third-party cookie extension has affected publishers' adoption of alternative identifiers.

Future of TV Briefing: How TikTok has influenced media companies’ videos on platforms like Snapchat and YouTube

The Future of TV Briefing this week looks at how TikTok has been subsumed into video makers’ approaches to other platforms, including Instagram, Snapchat and even YouTube.

Media Buying Briefing: How the multi-tasking Court Avenue aims to reduce digital ‘friction’ for its clients

Launched only months before the COVID-19 pandemic began, Court Avenue is expected to reach $13 million in total revenue in 2021 (including acquisitions).

Media Briefing: Parenting publishers adopt newsier approaches amid an unusual back-to-school season

In this week’s Media Briefing, publishing reporter Sara Guaglione reports on how parenting publishers are adjusting their editorial approaches to help parents deal with the delta variant.

Future of TV Briefing: How companies are working to move beyond the traditional TV ad format

The Future of TV Briefing this week looks at the companies that are aiming to revamp the traditional TV ad format for streaming.

Marketing Briefing: ‘Hard for parents’: As in-person learning returns, marketers and agency execs have to give flexibility

Managing potential changes on a dime driven by the delta variant means agency execs and marketers will have to once again trust parents to manage their own work schedules.

Media Buying Briefing: ‘You can’t legislate uncertainty’: two agencies rethink return-to-office plans after employee pushback

Two agency CEOs share their differing paths to the same destination — a significant number of employees who returned to work without being mandated to do so.

Media Briefing: Publishers tap blockchain technology for new revenue possibilities, like sponsorship sales

In this week’s Media Briefing, senior reporter Kayleigh Barber reports on how publishers are beginning to mine their blockchain experiments, like NFTs, for ad sales opportunities.