Case Study: How Essence plotted its approach to hybrid events

A good hybrid events strategy does not focus solely on the return to in-person. More in this Digiday+ case study of Essence's game plan.

Media Buying Briefing: Media agencies need to be ‘systemic, not systematic’ about LGBTQ+ representation

The LGBTQ+ community's purchasing power is growing, estimated at $3.6 trillion globally. Media agencies and clients are devoting considerable effort to plan and execute campaigns that target the cohort

Event Recap: Gaming Advertising Forum, marketers enter the metaverse

Brands are waking up to the opportunities gaming and esports offer, but entering the space is a daunting proposition for many marketers.

Media Briefing: Why universal ID maintenance is becoming ‘a big consideration’ among publishers

This week's Media Briefing looks at how publishers are sorting out the maintenance required to support the universal IDs seeking to replace the third-party cookie — and to avoid the revenue losses and privacy penalties they risk with faulty connections.

Future of TV Briefing: How major streamers are stepping up the fight for subscribers

The Future of TV Briefing this week looks at how the playing field among major subscription-based streamers is shaking out as Netflix looks to redouble its grip, Disney+ foresees slowing subscriber growth and others prep expansion plans.

Digiday+ Research: More than one third of publishers expect to run experiential activations for advertisers during the holiday season

Event and video activations will be much more common in the next couple months, while a slightly smaller share of publishers expect to be doing social activations.

Marketing Briefing: ‘Put more effort elsewhere’: How the Facebook outage could renew calls for diversification in ad spending

Some said a Facebook outage is unlikely to have a major impact on advertiser spending as it’s a “mild nuisance” and too difficult for some to truly diversify.

Media Buying Briefing: Walmart moves to eliminate DSP waste for media agencies as its retail media profile rockets

As e-commerce supercharges retail media, major retailers are offering sophisticated options for CPG advertisers to sell via the retailers’ far more robust digital destinations.