Digiday+ Member Exclusives
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Future of TV Briefing: TV news networks are stepping up streaming’s centrality
The Future of TV Briefing this week checks out the recent flurry of streaming activity among TV news networks.
September 22, 2021 -
Marketing Briefing: ‘Not a hypothetical problem’: ANA CEO Bob Liodice on why there needs to be a unified effort to combat hate speech
This week, GARM and the ANA announced they are working with Pernod Ricard to scale that initiative working with brands and social platforms as well as small and medium-sized businesses.
September 21, 2021 -
Media Buying Briefing: ‘Accountability is just going to spread’: Agencies agree carbon-neutral goals are a must
Independent agencies believe their environmental efforts can have a bigger impact than the giants, citing their effect on small businesses that make up 44 percent of the U.S. economy.
September 20, 2021 -
Media Briefing: How publishers’ fourth-quarter ad sales strategies are shaping up
This week’s Media Briefing checks in with publishers to see where things stand with fourth quarter ad sales as the biggest season in the sales cycle approaches.
September 16, 2021 -
Future of TV Briefing: How the TV, streaming and digital video industry spent its summer
The Future of TV Briefing this week recaps what happened over the summer, including the return of mega-merger mania, the sped-up upfront cycle, the flattening streaming landscape and TV's measurement melee.
September 15, 2021 -
Digiday+ Research: Independent agencies have little confidence in many digital advertising channels
A majority of independent agencies are confident that just three platforms they use drive marketing success.
September 14, 2021 -
Marketing Briefing: ‘Safety Dance’: Why brand messaging is pivoting between caution and convenience in the face of the Delta variant
By working to reassure customers that planes or restaurants may be safe to be in, some brands are aiming to keep consumer concerns at bay.
September 14, 2021 -
Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat
Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop.
September 13, 2021