Digiday Publishing Summit:

Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others

SECURE YOUR SEAT

The Sales Deck That Landed Facebook Its First Major Advertisers

In June 2004, a new website called TheFacebook was struggling to gain the attention of major advertisers, despite the best efforts of then-CFO Eduardo Saverin.

In an attempt to remedy the situation, it enlisted the help of college-focused ad sales firm Y2M, which became the exclusive third-party representative for the burgeoning social network’s ad opportunities. (Related: Inside Facebook’s Earliest Ad Deals)

It worked. In a matter of months, Y2M had brokered ad deals on “TheFacebook” with national brands including MasterCard, Paramount Pictures, Ford, The North Face, Verizon and even Apple.

Facebook continued to sell its own smaller deals, too, but this is the ad sales deck that Y2M salesman Josh Iverson took to market in October 2004.

FacebookAdDeckOct2004_1

FacebookAdDeckOct2004_2

FacebookAdDeckOct2004_3

FacebookAdDeckOct2004_4

FacebookAdDeckOct2004_5

FacebookAdDeckOct2004_6

FacebookAdDeckOct2004_7

FacebookAdDeckOct2004_8

More in Media

Inside IAB Tech Lab’s meeting with publishers to confront the AI era

Digiday’s Sara Guaglione and Seb Joseph share their reporting on IAB Tech Lab, meeting with more than 80 publishers on AI issues.

Ad Tech Briefing: Lines are being drawn in Amazon and Google’s evolving rivalry 

As advertising nears a double-digit revenue figure for Amazon, a Cold War between it and Google is starting to emerge. 

WTF is Model Context Protocol (MCP) and why should publishers care?

Model Context Protocol (MCP) is a buzzword gaining more traction, especially as publishers think about how to prepare for the agentic web. WTF is it, and why should they care?