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481
Results for ‘wtf’
Member Exclusive
Marketing Briefing: How the short-form video boom is driving marketers to creators for content production
October 10, 2023
Publishing on the Blockchain
The Rundown: Why CES panelists believe the blockchain will benefit the creator economy
January 7, 2022
Member Exclusive
Marketing Briefing: How marketers’ perception of linear TV is changing
September 19, 2023
WTF Series
WTF is marketing mix modeling?
March 7, 2022
WTF Series
WTF is the difference between gaming and esports?
May 2, 2022
Member Exclusive
Marketing Briefing: Why concerns of influencer marketing oversaturation are overblown
August 8, 2023
Member Exclusive
Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl
February 7, 2023
WTF Series
WTF is automatic content recognition?
January 3, 2022
Member Exclusive
Marketing Briefing: What to make of the major marketing trends of the first half of 2024
July 9, 2024
Member Exclusive
Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spend
May 7, 2024
Member Exclusive
Marketing Briefing: When it comes to NFTs, brands should prioritize utility over headlines since ‘consumers don’t care if brands participate’
March 15, 2022
Generative AI
AI Briefing: Gale debuts generative AI platform for media-buying
March 18, 2024
Member Exclusive
Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment
March 5, 2024
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