UK September 17
The fiercest battle being waged between Amazon, Google and Microsoft is over cloud computing. Google’s deprecation of the third-party cookie will open media and advertising up as new fronts in that war. This is the fifth piece of The Long Goodbye, our 10-part editorial series covering life after the third-party cookie. Visit our continuously updated landing page here and read more below.
- As the media industry begins to turn itself upside down before Google ends its support of third-party cookies, large cloud tech companies including Google, Amazon and Microsoft are using the upheaval as an opportunity to try and grow their cloud businesses.
- Apple’s Mail Privacy Protection will scramble the plans many publishers had for their newsletters.
- In 1996, Bill Gates infamously stated that “content is king.” In 2021, it might make sense to append “user-generated” at the beginning of that statement.
- Lockard & Wechsler Direct, a 30-year-old performance marketing agency, is one of several shops trying to pick their way through a more complicated TV marketplace.