UK October 7

The fuel crisis in the U.K., which has sparked hours-long lines at gas stations, has put a damper on some people’s return to the office. But it’s also persuaded hybrid-working skeptics to embrace more flexible models so as to avoid any future disruption. Read more below.

• How this gas shortage is leading to another rethink of the evolving workplace.
• In the FTC’s revised antitrust case against Facebook, it added new arguments that hint at its goal to align competition and privacy oversight.
• This week’s Digiday+ Media Briefing looks at how publishers are sorting out the maintenance required to support the universal IDs seeking to replace the third-party cookie — and to avoid the revenue losses and privacy penalties they risk with faulty connections.
• OMG’s acquisition of Jump450 puts a spotlight on what performance marketing could look like in the future. Read more in this Rundown.
• TikTok wants more advertisers. But marketers are betting on an organic strategy to try and go viral instead of paying for TikTok’s ad offerings. Here’s a look at a brand that did that successfully.
• To help advertisers address the issues of the day, Politico’s branded content studio Focus has been relying on its suite of quick-turnaround sponsored content formats that it began rolling out in April.
• Convenience, taste or protein? Hummus-maker Sabra decided to focus its energies on one of those areas in its new ad strategy.