Daily September 23

Snapchat’s limitations are finally catching up — and marketers are noticing

If Snapchat really wants to push past the competition to be a leader in the ad space, it still faces an uphill battle to get its ads business back on track.

Additional coverage:

• Search has become a key component of media companies’ strategies for attracting young audiences online and through platforms like TikTok and YouTube, NBC News and Remezcla execs said at the Digiday Publishing Summit.
• To secure office space or not? Here’s an installment of Digiday’s Confessions series featuring an HR agency exec weighing this question.
• A+E promotes its podcasts to grow an audience by marketing the shows to its TV audience and finding outside partnerships. Exec Jessie Katz talked about this and more during the Digiday Publishing Summit.
• Ad tech’s Dmexco jamboree in Germany is back IRL after two years, with dissenting voices striking a note of caution.
• Digiday asked publishers what their business priorities will be in the next six months, as economic uncertainty persists and Q4 rapidly approaches.
• Local television just received a major upgrade in measurement tools: Dentsu signed up for Comscore’s local TV currency, and will use the data in buying and post-buy evaluation across its three media agencies.
• IMAX is making streaming a bigger focus for its business, with the acquisition of AI-driven video company SSIMWAVE.
• Publishers looking for a bit of good news in their search for sustainable ways to scale their data sans third-party cookies may have gotten some, thanks to data clean rooms.
• After acquiring an esports holding company in July, technology firm Infinite Reality is using its new inventory in gaming and esports properties as a launchpad for its own metaverse platform.