Daily September 15

Audits get noticed only when things go wrong. So it stands to reason that marketers are scrambling to get them done for ad tech stacks that stand to be upended now that the data that powers them is increasingly bereft of the cookies and mobile identifiers that made it so rich in the first place. This is the third piece in our Long Goodbye series, covering life after the third-party cookie. Visit our continuously updated landing page here. Read more below.