Daily October 4

Newsbreak got into the original content business about a year ago. In that time, it’s tried multiple ways to compensate writers with varying success. But the mobile news app just hired a new head of original content — a role execs hope will usher in a new era of sustainability. Read more below.

• Nearly 3,000 people across the country are producing local news for Newsbreak — with little editorial oversight.
• As e-commerce supercharges retail media, major retailers are offering sophisticated options for CPG advertisers to sell via the retailers’ far more robust digital destinations. More in this week’s DIgiday+ Media Buying Briefing.
• In recent years, the social commerce space has gained momentum with shoppable, virtual try-on technology. Snap, especially, is looking to get ahead.
• On average, 500,000 ad impressions served per day earlier this year contradicted the data-collection choices people made as required under Europe’s privacy law, according to Confiant.
• Despite Hispanic people representing nearly one-fifth of the U.S. population, advertisers remain slow in grasping the importance of reaching this audience all year.
• The daily commute has emerged as a major factor in workplace flexibility as businesses begin to open back up.
• Inside a new virtual experience from AT&T and 100 Thieves.