Daily October 22

Retail media is evolving. Take Kroger — the latest grocer to launch a new private programmatic advertising marketplace. The new offering allows brands to reach shoppers across the web, using their own demand-side platform and then optimize performance against actual retail sales. Read more below.

• More and more companies are getting into the retail media space. As competition heats up, a Kroger executive talks about the grocer’s latest attempt to stay ahead of the curve.
• During day four of Advertising Week, marketers looked to go deeper with their audience by showing a softer side of the celebrities and creators they work with.
• Future PLC’s CRO is “confident” the company will bring in more e-commerce revenue for its affiliate partners this year than the nearly $1 billion in sales in 2020.
• For some — particularly those that get personal fulfillment from their style — the return to the office is, indeed, a good reason to go all out.