Daily November 29

In the absence of links to original sources, the significant impact on publishers’ traffic, and the associated revenues, are irrefutable. That’s the view of publishers in the U.K. who have come together via trade body the Association of Online Publishers (AOP) to back a standardized way to cite sources. Read more below.

• It revolves around an email process whereby those publishers who have registered for the protocol are able to contact other publishers who have not cited exclusive content they’ve produced so that links can be updated.
• Video makers are looking beyond standard view counts and monitoring their videos’ average completion rates, view growth rates and views from non-followers to better understand what appeals to audiences and TikTok’s algorithms.
• One attempt to bring more rigor and order to a confusing marketplace is a partnership between a programmatic ad platform for the cannabis market, and a French firm that’s in both the SSP and DSP sides of the business. More in this Digiday+ Media Buying Briefing.
• AfroTech held its second conference in the metaverse this month and saw an uptick in attendance and revenue after focusing on creating an inclusive and comfortable space.
• In previous years, Drizly’s advertising focus was mainly on paid search and paid social with measurement in mind. As the privacy landscape has changed, especially over the last year, the company began to test out other channels like TV and podcasts. After seeing promising results on TV and CTV, the company has moved more ad dollars there.
• As TikTok makes itself more advertiser-friendly, with improved ad offerings and shopping capabilities, Dr. Squatch sees opportunity to grow that share of its budget.
• Ophir Lupu is responsible for the fact that you’re seeing and hearing more from esports figures, whether it’s as you’re watching a Hollywood blockbuster or listening to a podcast.