Only a few spots left to join us for AI Marketing Strategies
Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
Daily November 17
Replacing agencies with its own marketers remains a priority at Procter & Gamble. In 2019, the giant advertiser pulled as much as 30% of its marketing in-house. P&G’s latest in-house move, however, suggests it’s adjusting to a fairly recent decision. Read more below.
- P&G has taken more marketing in-house for its personal health, baby care and fabric care brands that had been handled by Dentsu’s Carat.
- The Digiday+ Future of TV Briefing this week looks at the broad deceleration in quarter-over-quarter streaming subscriber growth that took place over the summer into the fall.
- How Prudential Financial is maintaining brand relevance after nearly 150 years.
- Nerd Street Gamers has become a household name among esports industry veterans, providing turnkey event production and operation services to game developers such as Riot Games and brands such as Red Bull.
- From January through June 2021, Google ran 28 Black- and Latinx-owned publishers through a program that focused on developing their programmatic advertising businesses.